1. Communicator’s credibility
沟通者的可信度
Initial credibility ( 初 始 可 信 度 ) : Your
audience’s perception of you before you even begin
to communicate
Acquired credibility ( 后 天 可 信 度 ) : Your
audience’s perception of you after the
communication has taken place
? How to promote your credibility ?
rank ( 身 份 地 位 ) goodwill ( 良 好 意 愿 )
expertise ( 专业知识 ) image ( 外表形象 )
shared values ( 共同价值 )