Technology in Society 24 (2002) 483–502
www.elsevier.com/locate/techsoc
Data mining techniques for customer
relationship management
Chris Rygielski a, Jyun-Cheng Wang b, David C. Yen a,.
a Department of DSC & MIS, Miami University, Oxford, OH, USA
b Department of Information Management, National Chung-Cheng University, Taiwan, ROC