ii Table of Contents
4 Introducing the Backend – Setting up the Store ......................................... 63
Overview .......................................................................................................................................................... 63
Accessing the Backend .................................................................................................................................... 64
Managing Categories ....................................................................................................................................... 65
Managing Manufacturers ................................................................................................................................. 75
Managing Attributes ......................................................................................................................................... 84
Managing Products ........................................................................................................................................... 91
5 Preparing for Selling .................................................................................. 126
Configuration Settings ................................................................................................................................... 127
Configuring the Default Store Settings .......................................................................................................... 160
Multi-store Support ........................................................................................................................................ 161
Multi-vendor Support ..................................................................................................................................... 165
Email Accounts .............................................................................................................................................. 170
Taxes............................................................................................................................................................... 171
Shipping.......................................................................................................................................................... 176
Payment Methods ........................................................................................................................................... 195
Content Management ..................................................................................................................................... 203
Location .......................................................................................................................................................... 224
Measures ......................................................................................................................................................... 236
SMS Providers ................................................................................................................................................ 239
External Authentication Methods ................................................................................................................. 241
Plugins ............................................................................................................................................................ 243
6 Promotions ................................................................................................ 245
Campaigns ...................................................................................................................................................... 245
Newsletter Subscribers ................................................................................................................................... 248
Discounts ........................................................................................................................................................ 249
Promotion Feeds ............................................................................................................................................. 253
Affiliates ......................................................................................................................................................... 254
7 Managing Orders and Customers .............................................................. 257
Managing Customers ..................................................................................................................................... 258
Customer Roles .............................................................................................................................................. 266
Online Customers ........................................................................................................................................... 267
Managing Orders ............................................................................................................................................ 268
Managing Shipments ...................................................................................................................................... 281