没有合适的资源?快使用搜索试试~ 我知道了~
Vivvix:整合印刷和数字推广报告.pdf
1.该资源内容由用户上传,如若侵权请联系客服进行举报
2.虚拟产品一经售出概不退款(资源遇到问题,请及时私信上传者)
2.虚拟产品一经售出概不退款(资源遇到问题,请及时私信上传者)
版权申诉
0 下载量 161 浏览量
2024-01-29
23:29:48
上传
评论
收藏 1.93MB PDF 举报
温馨提示
试读
22页
Vivvix:整合印刷和数字推广报告.pdf
资源推荐
资源详情
资源评论
Integrated Print and Digital Promotion
2022 Trends and Insights
• The Promotion Landscape
• 2022 Highlights
• Seasonality
• Promotion Tactics
• What’s Next?
CONTENTS
MEDIA COVERAGE
FSI Coupons
Digital
Leading Network, Aggregator,
Brand and Retailer websites,
representing 95% of traffic to
websites that distribute
coupons*
+
pRINT
We report at the Total Consumer
Packaged Goods level as well as
Food and Non-Food.
We report nine CPG areas which
include Cereals, Dry Grocery,
Frozen Foods, Refrigerated Foods,
Shelf Stable Beverages, Personal
Care, Health Care, Household
Goods and Other Packaged Goods.
We look at an additional 150
product types to support category-
specific insights within our data.
The number of coupons on a
promotion multiplied by the circulation
of that promotion. Not to be confused
with Page Circulation.
Estimated # of prints (whether print at
home, load to account or digital
rebate) that occurred while a coupon
was captured online.
The result of combining and weighting
the carious coupon face values
among a category or set of events
and their respective coupon
circulations.
Class
Area Product Type
Print Coupons Dropped Digital Estimated Prints Weighted Average Face Value
Organization
Metrics
Note: Digital data is sample and excludes properties without comparable year-over-year collection from Digital in Promotion Trends analysis.
The Promotion
Landscape
The Promotion Landscape
Our mission is to provide winning
clarity. We believe that as your
understanding of your competitive
landscape grows more vivid, so
does your ability to command it.
PRINT DIGITAL
Weekly Households 55 million 8.2 million Monthly Visitors
Coupons Distributed 125 billion 10.7 billion Coupons “Clipped”
Incentives Offered $350 billion $19.7 billion Incentives “Clipped”
Pages Distributed 52 billion 730 million Pages Viewed
剩余21页未读,继续阅读
资源评论
西攻城狮北
- 粉丝: 7077
- 资源: 434
上传资源 快速赚钱
- 我的内容管理 展开
- 我的资源 快来上传第一个资源
- 我的收益 登录查看自己的收益
- 我的积分 登录查看自己的积分
- 我的C币 登录后查看C币余额
- 我的收藏
- 我的下载
- 下载帮助
最新资源
- VIVADO中UART IP核使用
- 【深度学习实际案例解析】深度学习实际案例解析
- 封装swagger组件,提供全新UI以及无状态登录接口调用解决方案
- 小龙坎支局2024年4月渠道积分核对数据.xlam
- onlyoffice搭建及与alist使用的view.html
- Quadcopter-UAV-attitude-estimation-linux常用命令大全demo
- Quadcopter-UAV-attitude-estimation-based-on-数据库课程设计
- pbdlib-python-master.zip
- 43904245495352013_base.apk
- 基于springboot+vue + redis的工作流审批系统
资源上传下载、课程学习等过程中有任何疑问或建议,欢迎提出宝贵意见哦~我们会及时处理!
点击此处反馈
安全验证
文档复制为VIP权益,开通VIP直接复制
信息提交成功