Study on the Development of Rural
E-commerce Logistics in Fusui County
Abstract
In recent years, with the development of network information, electronic
commerce has just met the needs of Everbright rural areas because of its high
efficiency, global ，openness,and low cost. Currently, In the context of the
in-depth development of e-commerce, the market development of county e-commerce
will have a huge development prospect. Fusui County's rural e-commerce is in its
infancy. Its development can expand domestic demand and promote the sale of local
agricultural consumer goods through e-commerce with commercial circulation
advantages, which has certain development space. But nowadays, the development
of rural e-commerce logistics is not mature enough, and the basic problems such
as logistics facilities and equipment, logistics service quality and work
efficiency still need to be improved. Therefore, the rational planning of rural
e-commerce logistics distribution system should not be underestimated.
This paper takes Fusui County, Chongzuo City, Guangxi as an example to explore
its problems in rural e-commerce development. Firstly, After finishing and
analyzing the corresponding research data and results of rural e-commerce at home
and abroad, Summarize the current development status and future trends of rural
e-commerce in China, the SWOT analysis method is used to analyze the development
of rural e-commerce in Fusui County from the advantages, disadvantages,
opportunities and threats of rural e-commerce in Fusui County. Finally, according
to the specific situation of the development of modern logistics in Fusui County,
this paper puts forward specific measures to further accelerate the development
of rural e-commerce in Fusui County, in order to promote the sustainable and healthy
