Demonstration Setup
The Business Problem
Wembley is suffering from the following problems:
1. They cannot run an effective marketing campaign due to inaccurate
customer reports including the inability to identify their top customers
across LOBs and M&As. ( Analytical MDM for B2B )
2. Their CRM system suffers from inaccurate and incomplete data forcing
sales reps to spend an inordinate amount of time gathering information.
( Operational MDM for B2B) This includes Customer on-boarding using
Fujitsu for Parallel workflow
3. For their B2B business, they cannot accurately identify relationships
between their customers, accounts and their related products, which is
prohibiting them from running effective cross-sell and up-sell campaigns.
( Multi-domain B2B & B2C )
4. For their B2C business, they cannot align service levels with customer
value based on householding share of wallet. ( Multi-domain B2C )
5. Product Data is not structured or fielded and therefore does not allow for
faceted searches and difficult to tie products to ERP listed products.
( Multi-domain Product)
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