FBI-揭开中国电子商务新兴企业云集：社交商务平台（英文）-5-18页.pdf
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In today’s rapidly evolving and highly competitive online marketplace, emerging e-commerce platforms
provide another option for businesses to market and sell their products. Fung Business Intelligence has
identified some of these fast-growing players, each focusing on a specific area such as group-buying, O2O
lifestyle services, social commerce, vertical online platforms and short videos. In this series of articles, we
provide an overview of the key business and developments of these emerging player; we also identify their
strengths, weakness, opportunities and threats.
In this issue, we look at the business model and latest developments of Yunji – a membership-based social
e-commerce platform in China. It adopts a S2B2C model to sources products directly from suppliers (S) and
sells to micro-store owners (B) on its platform; micro-store owners then distribute the products to their social
contacts, i.e. final consumers (C). Yunji has been growing fast and was listed on the Nasdaq Stock Exchange
in May 2019. In 2018, Yunji’s GMV amounted to 22.7 billion yuan.
Asia Distribution and Retail
May 2019
Social commerce platform -
Yunji Inc.
Uncovering the emerging players in China’s e-commerce - Issue 6
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