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国外CRM客户管理培训教材(英文版).pptx
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2023-01-05
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国外CRM客户管理培训教材(英文版).pptx
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Customer Relationship
Management
Grenoble Ecole de
Grenoble Ecole de
Management
Management
October 2003
October 2003
Sharon Crost crost@free.fr mobile: +33.686.17.8592
Sharon Crost enthusiastically leads a role in the worlds of
Enterprise and Entrepreneur. In the Enterprise world,
Sharon has worked for the large companies of IBM and
Hewlett-Packard in Finance, Marketing and Information
Technology. Her passion for the hi-tech world and flair for
working with international clients has led her to positions
from managing business finances to managing business
system projects, to consulting on enterprise systems, to
managing international marketing programs to managing
international technology and e-business teams. As an
entrepreneur, Sharon has started up two diverse small
businesses in the U.S. - a customized travel service and an
organic vegetable farm. Sharon's appreciation of the
mountains has brought her to Grenoble, France where she
currently works as an independent consultant.
Sharon Crost 2/27/2021 Slide: 2
Class Schedule
To Be Finalized
Sharon Crost 2/27/2021 Slide: 3
Presentation of Course -Outline
CRM Overview
– What is CRM
– CRM as a Business Tool
– Strategic CRM
Technology
– Technology Framework
– Infrastructure Alternatives
Managing CRM projects and Follow-up
– Analyzing the data
– Measuring Results
– Ongoing improvement
Applying CRM to business cases and student projects
– Applying CRM and Review
– Student Projects
– Course Discussion/evaluation
Sharon Crost 2/27/2021 Slide: 5
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