ABSTRACT
China’s economic is developing quickly in 2019. China's national consumption
index is rising. Chinese’s consumption is developing too. Chinese can earn more
money and there will be more and more people change their consumption ideas.
Under the influence of national policy and economic environment, with the
development and popularization of Internet technology, China’s small and
medium-sized traditional catering industry ushered in a new development peak, but
also encountered more complex market test.
There are many challenges for the traditional catering industry. In this paper
user literature survey, field review method and key informant interview to research
the marketing mode of Hongqiang restaurant. The result is shown in below. Hongqing
restaurant can’t meet customer requirements, the lack of product innovation, the old
marketing method and so on. There are some solutions to Hongqiang restaurant, such
as improve the level of service, change of product sales channel and use Wechat to
publicize Hongqiang restaurant and so on. The conclusion of this study can be used
as the decision-making basis of changing the marketing mode of Hongqiang
restaurant,and also be used as the similar restaurants.
Keywords : Marketing Model; Catering; Hongqiang restaurant
