目
录
内
容
摘
要 .............................................................................................................................................I
Abstract ....................................................................................................................................................II
一、绪
论 ................................................................................................................................................1
（一）研究背景 ..............................................................................................................................1
（二）研究目标 ..............................................................................................................................1
（三）研究内容 ..............................................................................................................................1
1.讲解跨境电子商务和跨境电商中侵权情况.......................................................................1
2.知识产权所存在的风险问题有那些？...............................................................................2
（四）研究方法 ..............................................................................................................................2
1.调查研究法 ..........................................................................................................................2
2.文献研究法 ..........................................................................................................................2
二、跨境电子商务概述和跨境电商中的侵权情况...............................................................................2
（一）跨境电子商务的概念...........................................................................................................2
（二）跨境电子商务的知识产权的现状.......................................................................................3
三、跨境电子商务中知识产权风险的问题...........................................................................................3
（一）知识产权风险表现形式.......................................................................................................4
1.商标权 ..................................................................................................................................4
2.专利权 ..................................................................................................................................5
3.著作权 ..................................................................................................................................5
（二）侵权的后果和风险 ..............................................................................................................6
1.产品链接被降权或被下架...................................................................................................6
2.供应商或渠道商会追究法律责任.......................................................................................6
3.封店 ......................................................................................................................................6
四、优米未公司存在的知识产权风险和应对策略...............................................................................7
