电子商务对商品价格的影响分析-拼多多为例.doc.doc

目 录

1. 理论概述

1.1 电子商务概

述·································

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1.1.1 电子商务的现状原因分

析·······························3

1.1.2 电子商务的现状结果分

析·······························3

析······················4

2.1.2 我国电子商务产品定价的结果分

析······················5

2.2 我国电子商务商品成本现状分

析······························5

2.2.1 拼多多的商品定价现状原

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2.2.2 拼多多的商品定价现状结

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3. 拼多多的商品与现状分析

析·································

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析·································

4.2 拼 多 多 低 价 拼 购 电 子 商 务 存 在 的 问

题···························13

5 拼 多 多 目 前 应 该 采 取 的 措

施··································

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摘要：本文主要讨论关于互联网时代下的新商业模式电子商务，以及电子商务对商品价

格的影响分析。电子商务作为一种集各种技术综合的技术手段，它从多个方面降低了商品交

易的成本，使得商品的交易成本得到控制。本文将就电子商务对商品成本的影响作出分析，

以拼多多为例进行成本控制分析电子商务从根本上颠覆整个社会的交易，传统商务收到了严

commerce. Helpful-to-business e-commerce role, the same e-commerce business also brings the

risk of short e-commerce enterprise is a double-edged sword, it is necessary to continue to practice

in the process of reducing business risk e-commerce in enterprises, give full play to its advantage.

Conduct in the business perspective in this article on the e-commerce, enterprise risk explained in

detail and in depth analysis of e-commerce enterprise risk environment, and one by one analysis of

the possible causes and risk response measures. For the smooth conduct of business e-commerce

activities escort, to try to promote a new era of enterprise e-commerce activities.

Keywords: E-commerce business pricing