目 录
内 容 摘 要 ..............................................................................................I
Abstract .....................................................................................................II
一、选题依据 ...........................................................................................1
（一）研究的背景 ............................................................................1
（二）研究的目的与意义 ................................................................1
（三）国内外研究现状 ....................................................................2
（四）研究方法 ................................................................................2
1.文献研究法 ..............................................................................2
2.观察法 ......................................................................................2
3.经验总结法 ..............................................................................2
（五）创新之处 ................................................................................3
二、相关概念及理论概述 .......................................................................3
（一）微信营销 ................................................................................3
（二）农产品微信营销 ....................................................................3
（三）SWOT 理论 .............................................................................4
三、农产品微信营销的发展状况 ...........................................................4
（一）微信的发展现状 ....................................................................5
1.微信营销的发展现状...............................................................5
2.微信营销的主要模式...............................................................5
（二）农产品微信营销的发展现状.................................................6
（三）农产品微信营销的 SWOT 分析.............................................7
