Abstract
In the current era when everyone loves beauty, fast fashion clothing industry has
undoubtedly become the new favorite of the current era. In recent years, a series of
popular brands such as HM, UNIQLO, ZARA and metersbonwe have emerged.
In this article, through indirect illustrates the development situation of uniqlo,
brand influence, surrounding the uniqlo brand advantage, disadvantage makes the
corresponding analysis, and through the development of uniqlo data analysis in recent
years the development problems and coping strategies in recent years, uniqlo with the
current fast fashion clothing industry by the influence of personal opinion is put
forward.
This paper applies the literature survey method to analyze the topic. The paper is
divided into three parts: first, a brief introduction of the fast fashion clothing industry,
a basic understanding of the fast fashion industry, a study of its development, and a
basic analysis of the development of uniqlo; Secondly (the second part), it puts
forward a series of questions about the development of fast fashion clothing. Finally
(the third part), it puts forward the corresponding development strategies based on the
development problems faced by fast fashion in the second part.
The elaboration of this paper is mainly reflected in the in-depth analysis of a
popular fast fashion clothing brand in the development of the problems and
countermeasures to analyze the development of the entire industry.
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Key words: UNIQLO fast fashion Development issues and strategies
