ABSTRACT
WeChat as a smart terminal device instant messaging application launched on
January 21, 2011, WeChat has reached 1.151 billion monthly active accounts in
WeChat by the third quarter of 2019, occupying an absolute share in the field of smart
device instant messaging applications Status, and now its function is not limited to,
but also includes entertainment and life services. With such huge user resources,
many companies have launched online marketing for WeChat, but in the process of
online marketing for WeChat, how should companies choose the appropriate WeChat
marketing model and how to adopt effective and efficient marketing methods. The
key to whether an enterprise can succeed in online marketing on WeChat. Under this
circumstance, this article discusses the application of WeChat's model in online
marketing, analyzes the problems in WeChat's marketing model and puts forward
relevant suggestions.
This article mainly elaborates the relevant concepts and connotations of WeChat
marketing, makes corresponding analysis for each model of WeChat marketing,
discusses the selection and construction of WeChat marketing model, puts forward
personal views on the direction of WeChat marketing development, and fits WeChat
marketing Suggestions for improvement in the future development direction.
This article mainly uses the thematic analysis of literature research methods. The
full text is divided into four parts: the first part is a general description of the concept
and characteristics of WeChat marketing; the second part is an analysis of the various
models in WeChat marketing; the third part is how to choose and build WeChat
models; Finally, we made predictions and suggestions for the development of WeChat
marketing.
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Key words: WeChat marketing WeChat marketing model choose
