ABSTRACT
. In recent years, the professionalization of the online red economy makes the
short video industry gradually emerged a number of high-quality UGC content
production team, such as micro-blog, sound, beauty, second shot, etc. have joined the
short video industry. Today, the original creators of short video platforms and content
have been exploring a viable profit model, and the e-commerce industry needs a
whole new way of flowing and cutting in so combining the two to turn short video
e-commerce into a new development model.
This paper first explains the meaning and characteristics of short video
e-commerce, then analyzes the four major factors of the development of short video
e-commerce, analyzes the development trend of "short video e-commerce", finally
carefully analyzes the operation mode of short video e-commerce, and points out that
the model has weak sense of responsibility for network red the proliferation of fake
goods and the difficulty of defending rights, but also for these three major problems to
increase the employment of the employment anchor training, strengthen the
supervision of short video electronic and improve the relevant laws. On the whole, the
short video e-commerce model has the characteristics of multi-type integration,
multi-directional competition and multi-angle development. The model is still very
large space for development, The model is still very large space for development, will
be in the country's rapid growth. However, short-video e-commerce is still in the
initial stage of development, so there are still many shortcomings, still need to
continue to improve. So whether it is the e-commerce platform or short video
platform, need merchants and original creators can stand in the perspective of
consumers and netizens, maintain their hearts, do a good job of short video, in order
to harvest a large number of loyal fans, stabilize their position, and finally hit the
brand.
Key words: Short video e-commerce Network Red Economy Operating
Model
