ABSTRACT
With the rapid development of "Internet +" era, fresh O2O has become an
important business model of various e-commerce platforms. With the entry of JD,
Tmall and other platforms, the fresh food industry has achieved unprecedented rapid
development . The entry of e-commerce platforms with commercial strength means
that the model of fresh food e-commerce has changed, from a vertical field to a new
stage of large-scale expansion, and continuous reform and upgrading. Enterprises
strive to find the most suitable for their own development model. Due to the
non-standardized characteristics of fresh products and the difficulty in handling
logistics, many platforms are difficult to develop in the field of fresh e-commerce, and
consumers' concerns about the consumption of fresh e-commerce make fresh
e-commerce enterprises struggle in the market.
This paper expatiates on the SFbest fresh electricity model of development status
and trend of environment of fresh electronic business and analyzes the corresponding
advantages and disadvantages of SFbest.How to use marketing strategy to occupy the
market and how to make use of advantages to break the monopoly of peers is the key
of success. Combined with influencing factors and the SFbest current development
status,this paper gives some marketing strategies and Suggestions, hoping can give
the optimal motion of the company's future development to provide certain help.
This paper uses literature analysis and investigation analysis to collect relevant
effective information.The main function of literature analysis is reflected in three
aspects: first, to quickly understand the current and past development of the research
object; Second, a large number of literature collection, a deeper understanding of the
research object; Third, comprehensive information, easy to understand the whole
picture of things. Then through the investigation analysis method, we can effectively
understand the development situation and marketing strategy of SFbest, which
provides the foundation for problem analysis and improvement countermeasures.
Key words：Fresh food e-commerc SFBest Online to Offline
