移动开发-iPhone制造外包模式下的苹果公司供应链管理研究.pdf

ABSTRACT

With the continuous deepening of economic globalization, enterprises can choose

suppliers in the worldwide to construct its supply chain, and then sharpen its core

competitiveness. Manufacturing outsourcing has become a common operation

strategy and increases the new challenge to the supply chain management because of

the potential risk of out of control. But this strategy adopted by more and more

brand marketing to position in high-end, and bundling-sale with Telecommunication

the supply chain system. The efficient operation system helps Apple Inc. to be on sale

quickly, to seize global market, and to achieve high growth. However Apple Inc.

should balance the interests of some other enterprises effectively in the supply chain,

and establish an effective supply collaboration system. The supply chain management

of Apple Inc. has become the industry benchmark, and the whole industry have been

目 录

第一章 绪论...........................................................................................................1

1.1 研究背景...................................................................................................1

1.2 研究的目的和意义...................................................................................2

1.3 论文研究的方法.......................................................................................3

第二章 外包与供应链管理文献综述...................................................................5

2.1 外包的含义...............................................................................................5

2.2 制造外包的定义与外延...........................................................................6

2.2.1 制造外包的定义............................................................................6

第三章 苹果公司的供应链管理变革.................................................................14

3.1 苹果公司简介.........................................................................................14

3.2 苹果公司供应链管理变革.....................................................................15

3.2.1 制造外包战略决策......................................................................15

3.2.2 选择制造外包供应商..................................................................18

3.2.3 制造外包供应商的管理..............................................................21

第四章 苹果公司供应链管理的发展与优化.....................................................24

4.1 需求管理.................................................................................................24

4.2 供应管理.................................................................................................26

4.2.1 控制采购权..................................................................................26

5.2 苹果公司供应链管理改进建议.............................................................35

第六章 结束语.....................................................................................................39

6.1 苹果公司供应链管理对国内企业的借鉴意义.....................................39

6.2 未来研究展望.........................................................................................41

参考文献...............................................................................................................43

致谢.......................................................................................................................46

第一章 绪论

第一章 绪论

1.2 研究的目的和意义