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“At a time when power is shifting to consumers, while brands and retailers
are grasping for fleeting moments of attention, everyone is competing on data
and the ability to leverage it at scale to target, acquire, and retain customers.
This book is a manual for doing just that. Both marketing practitioners and
technology providers will find this book very useful in guiding them through
the marketing value chain and how to fully digitize it. A comprehensive and
indispensable reference for anyone undertaking the transformational journey
towards algorithmic marketing.”
—Ali Bouhouch, CTO, Sephora Americas
“If you’re tired of the vague fluff about AI in marketing, and you want to
understand the real substance of what’s possible today and how it works, then
you must read An Introduction to Algorithmic Marketing. This is the best
book in the field of marketing technology and operations that I’ve read yet.”
—Scott Brinker,
Author of Hacking Marketing, Editor of chiefmartec.com
“Its all possible now. This book brings practicality to concepts that just a
few years ago would have been dismissed as mere theory. It features principled
framing that captures what the best marketers innately feel but cannot express.
Elegant math articulates the important relationships that are so elusive to tra-
ditional business modeling. The book is unapologetic for its lack of spreadsheet
examples – much of the world can not be represented linearly in just a few
dimensions and devoid of uncertainty. Instead, the book embraces rigorous
framing that yields better insights into real phenomenon. It’s written neither
for the data scientist nor the marketer, but rather for the two combined! Its
this partnership between these two departments that will lead to real impact.
This book is where that partnership should begin.”
—Eric Colson, Chief Algorithms Officer, Stitch Fix
