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2023年美国数字报告(英).pdf
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2023年美国数字报告(英).pdf
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Discover the trends that’ll
dominate the US in 2023
US REPORT
Fielded monthly, Zeitgeist
zeros in on the stuff that
matters. It’s topical, timely,
and relevant. The data
in Connecting the dots
draws on surveys carried
out throughout 2022. This
is a recontact study, which
means that respondents
also took part in GWI Core.
GWI Kids represents kids
aged 8-15 who use the inter-
net. To get a real picture of
today’s kids, you have to go
beyond demographics and
simply ask them. And with
thousands of demographic,
behavioral and psycho-
graphic data points, that’s
exactly what we did. Dive
into the hopes, fears, dreams
and opinions of the young-
est generation and find out
exactly how to move them.
Data sets
included in
this report
Core is our flagship survey
and the world’s largest study
on the digital consumer. Our
data represents over 2.7 bil-
lion internet users, offers
57k+ datapoints, and tracks
4k+ brands across 48 mar-
kets. It never stops growing.
By the second half of 2022
we’ll be in 50 markets,
launching our Core study in
Norway and Chile.
GWI Core
GWI Kids
GWI ZeitgeistLaunched in July 2020, GWI
USA represents the habits,
behaviors, and attitudes of
240 million internet users
across all 50 states. With
America changing fast, this
ongoing study tracks new
and emerging trends not
typically covered by market
research providers, like ques-
tions around cultural identity,
race, and ethnicity.
GWI USA
Every chart has a hyperlink
that will bring you straight
to the relevant question on
our platform. You can then
investigate all data by demo-
graphics, over time, and
among your own audiences.
All the charts that use GWI
Zeitgeist data also have links
that will take you straight to
the relevant question on our
platform. There, you can dig
into the data with no charge.
That’s because all GWI
Zeitgeist data is free – and
always will be.
Discover the
data on our
platform
Information
about the source
and base
Source
Base
Each of the
graphs is
numbered
More information can
be found in the Appendix
section at the end of
this report
Just click this icon
to explore the data
on the platform
You’re about to witness the strength
of street knowledge 360° consumer
insight.
We’ve trawled through our data, and
pored through the numbers. Here we
present to you the most need-to-know
trends for anyone looking to under-
stand the consumer mindset in the
year ahead.
We seem to be surrounded by crises
right now, each of which can be under-
stood using objective measurements
and scales like GDP, CPI, global tem-
perature, and loss of life. But different
groups and cultures internalize the
world around them in different ways,
leading to different outcomes.
What we give you here is the subjective
side of things: how do consumers feel
about these crises? What’s the deeper
impact on people’s worldviews and pri
-
orities? What are they doing differently
as a result?
The most
need-to-know trends
for anyone looking
to understand the
consumer mindset
in the year ahead
Here’s what you have to
look forward to
Connect the dots between what
people say, think, and do
Uncover the deep logic and
contradictions that make up the
consumer psyche
Let data and insight pinpoint
the upcoming trends set to dom-
inate 2023
Be inspired and zero in on what
really matters
by
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