RV sales and RVing, in general, are booming.
With most RVers previously choosing to rent or borrow
RVs, 77% of RVers now indicate they own their rig.
Similarly, interest in purchasing an RV is high among
non-RV owners in the coming year (32%). Overall, a
majority of campers (56%) are interested in some type
of RVing experience in 2022, including 47% who would
like to experiment with full-time RVing and 43% who
want to live the “van life.”
Camping continues to attract a diverse
group of North American campers. Diversity
among camper households continues to closely mirror
the makeup of the general population. It is worth noting,
however, that new campers are the primary driver of this
increase. In 2021, 54% of new campers who had at least
one camping experience came from non-white groups.
Urban/city dwellers are ocking to
campgrounds and natural spaces. People who
live in major metropolitan areas continue to increase
their camping trips. Indicating COVID-19 as one driver of
changing camping habits, 36% of urban campers noted
the pandemic and avoiding crowds inuenced their
decision. Economic conditions are also pushing more of
these guests into camping, including 44% who plan to
replace a leisure trip with a camping trip in 2022.
Glamping and overlanding are trending.
In 2021, 36% of campers went on a glamping trip for the
rst time, and 27% took an overlanding trip (typically
dened as travel in an o-road vehicle, no services/
amenities, self-sustaining) for the rst time. This interest
is expected to grow, with 50% seeking a glamping
experience and 46% wanting to try overlanding in 2022.
More and more campers work during their
trips. Since 2019, the percentage of campers who
work while camping in the great outdoors rose from
37% to 46% (including 50% of U.S. campers). Millennials
are driving the rate of working while camping (57%)
while Boomers (16%) are least likely to work.
Higher-income earners are becoming
campers. Nearly 4-in-10 campers report a household
income of $100,000+ – double the percentage since
2019 (19%.) This household income represents a
divergence from the camper prole before COVID-19,
which was solidly middle income.
The “great resignation” allowed some
campers to spend more time outdoors.
Overall, 40% of campers stated they camped more in
2021 after leaving or changing jobs.
The volume of campers is aecting the
experience for some. While the incidence of
camping has increased, 44% of campers indicated they
camped less in 2021 due to overcrowding. Similarly,
44% changed the way they camped due to the entry of
new campers. Speaking to the overall experience, 45%
say that the large number of newcomers impacted the
quality of the camping experience.
KEY FINDINGS
2
KOA NORTH AMERICAN CAMPING REPORT 2022
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