沉浸式科技如何重塑汽车行业？.pdf

GEARING UP FOR

THE METAVERSE

How immersive technologies will

reshape the automotive industry

In the history of technology, truly

groundbreaking developments

become household names. For the

last decade, people have been using

‘Google’ as a verb, asking whether

Reality (VR) units, the same

technology has created two more

increasingly popular neologisms:

metaverse and web3. Only those

living under a rock for the past few

years would not have heard these

terms. But they will, soon, because

the reverberations of disruptive

tech touch all aspects of life.

The automotive industry

The metaverse will inevitably impact

every aspect of the industry.

But this report will look at the

impacts felt along the value chain

it is worth exploring the many

strategic opportunities expected

to arise for key players and OEMs

to be present in an immersive virtual

Immersive Technologies

& Metaverse from Capgemini

describes it this way:

"The Metaverse is an open network

of decentralized 3D virtual and

that is parallel to the physical world,

connections with consumers,

boosts creativity - giving ownership

to individuals and communities -

reinvents the employee experience

and collaboration, and fuels

supply chain, manufacturing

and engineering processes."

While the metaverse as a concept

is still hard to grasp, the

technologies used to build it are not.

infrastructure is that there is a core

belief that the metaverse

will be built on Web3.

internet and its functionalities, it

becomes evident that it was not

built to transfer digital goods and

values. It was more of a read-only

documents via a browser. Web2

created a participatory form of the

internet, where users could create

and distribute content in mostly

centralized platforms. Still, content

generation and content ownership

were not connected. This is about

With Web3 being one of the key

enablers for the metaverse, one can

say that immersive technologies

and Distributed Ledger Technologies

(DLT) are the key foundational

layers of the metaverse. From an

immersive point of view, virtual

mixed reality (MR), and technologies

like mid-air haptics and volumetric

scans will enhance experiences

in the metaverse in ways not yet

imaginable. Meanwhile, DLT-

based topics, such as Non-fungible

Tokens NFTs, Decentralized Finance

Web3 is one of the

the enormous potential at two

To get a granular view of the

metaverse in automotive, this point

of view explores the metaverse

within the automotive industry and

outlines the transformative power

discuss the potential upstream and

downstream impacts on the industry

and its value chain.

Upstream activities include those

related to an organization’s

Engineering Research and

Development (ER&D), procurement,

supply chain, and operations

manufacturing activities, such as

sales, marketing, mobility services,

and customer experience.

The upstream metaverse-related value chain can be broken down into three applications: design, production, and

performance. Most of these applications are enabled by mixed reality and blockchain technology. To explore the

within organizations and with

external communities, will lead to

an outpouring of ideas during the

design phase. The metaverse gives

us the realm to virtually create and

and scenarios, expanding creative

boundaries. Furthermore, being

able to build and test designs under

and climatic conditions in a virtual

For example, a factory’s digital twin

can be assessed and optimized

be implemented in the real worl d

with minimal downtime.

Beyond production, the metaverse

can provide value to the supply

trusted network of suppliers. This

will make it possible for materials

and transformed parts to be tracked

electronically by all stakeholders in

a transparent manner. Moreover,

it will lead to the successful local

technology is only possible when

integrating automation that

can identify various materials.

Blockchain technologies enable

supply chains to be more secure

because the origin and authenticity

of products are known, proven, and

shared.

The digital twin concept facilitates

the optimization of the production

chain. Creating a virtual replica of

management of its factory by

making use of augmented reality,

a bridge between reality and digital.

Thanks to this technology, learning

and compelling. Being able to

dissect an engine piece-by-piece in

the metaverse will lead to better

operational understanding and more