Communication Objective Communication Style
As a result of reading this memo, the employees will
understand the benefits program available in this
company.
As a result of this presentation, my boss will learn what
my department has accomplished this month.
TELL
: In these situations, you are
instructing or explaining. You want your
audience to learn, to understand. You do
not need your audience's opinions.
As a result of reading this letter, my client will sign the
enclosed contract.
As a result of this presentation, the committee will
approve my proposed budget.
SELL
: In these situations, you are
persuading. You want your audience to
do something different. You need some
audience involvement to get them do so.
As a result of reading this survey, the employees will
respond by answering the questionnaire.
As a result of this question and answer session, my staff
will voice and obtain replies to their concerns over the
new policy.
CONSULT:
In these situations, you are
conferring. You need some give-and-take
with your audience. You want to learn
from them, yet control the interaction
somewhat.
As a result of reading this e-mail agenda, the group will
come to the meeting prepared to offer their thoughts on
this issue.
As a result of this brainstorming session, the group will
come up with a solution to this problem.
JOIN
: In these situations, you are
collaborating. You and your audience are
working together to come up with the
content.