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STEVEN LEVY
HANGS OUT WITH
(THE MANY
ITERATIONS OF)
GRIMES
Q
UEEN
OF THE
U
NCANNY
VALLEY
DIARY OF AN ENTREPRENEUR
Branded content provided by Buzz
IN 2015, AS FOOD DELIVERY and
ride-sharing services proliferated
around the world, Saudi Arabian
entrepreneurs Ayman Alsanad and Naif
Al-Simiri realized that smartphones
could do much more than connect
passengers to cab drivers or hungry
diners to local restaurants.
They launched an app, Mrsool, which
crowd-sources couriers for virtually any
errand, whether delivering spare parts,
documents, or medicine. Less than a
decade later, Mrsool has become one of
the country’s fastest-growing startups.
Consumers can post almost any sort of
request on the platform, where freelance
drivers put in competing bids for the job.
“Our vision has always been for Mrsool
to be like a friend when you’re in need.
Mrsool is always ready to help people
get the products and services they need,
right when they need them most,”
Ayman says.
The Mrsool name is derived from the
Arabic root used for concepts such as
sending, messaging, and delegating.
Launched fi rst in Saudi Arabia, Mrsool
allows people to carry out routine
purchases such as buying dinner online
or ordering medicine from the pharmacy.
It also enables more urgent services: on
multiple occasions, couriers have rushed
passports to forgetful travelers, delivered
spare keys to people locked out of their
homes or cars, and provided fresh
supplies of milk for newborn babies.
Unlike competing apps, Mrsool allows
consumers to chat directly with
available couriers and negotiate a price
With a crowd-sourced
delivery model, Mrsool lets
customers get anything they
want, when they want it
yma lanad
CEO & co-founder, Mrsool
for delivery. “Our users have a lot of
freedom to describe the service they
need,” Ayman explains. “Couriers can bid
with the price they see fi t. Our crowd-
sourced model also means that we can
off er delivery to areas that might not be
accessible by other providers. We make
it easy to match couriers looking for
an extra-fl exible source of income with
customers who need on-demand help.”
Priding itself on providing fast and
reliable delivery services, Mrsool is also
helping local restaurants and businesses
reach a wider market and grow their
customer base. Ayman says the app is
a cost-eff ective solution for companies
that want to off er delivery services but
do not have the resources to manage
them in-house.
Currently present in more than 100
cities in three countries, and with over
500,000 couriers on its books, the
startup has won the backing of major
Disrupting
On-Demand
Delivery
Branded content provided by Buzz
regional investors in several funding
rounds. Ayman is currently closing a new
round that will help Mrsool expand its
presence in the region, off er additional
payment and e-commerce services, and
progress rapidly towards an initial public
off ering (IPO).
“We are continuing to expand our
services and grow our user base,” he
says. “This will accelerate our revenue
growth and put Mrsool on the road to
going public in two to three years.”
Why do you think Mrsool has grown
so rapidly?
When we started Mrsool our hope was
that we would put our users in touch
with people who could go the extra mile
to help them. Our vision was to build
something that people in the Middle
East would fi nd useful and relevant, and
we have succeeded in that. We are now
one of the largest freelance logistics
businesses in the region and we have
made a massive impact on the lives of
millions of people in Saudi Arabia and
other countries.
Our continued growth and popularity
demonstrate the demand for innovative,
convenient, and reliable delivery
services in the region. Our app has been
downloaded millions of times. The
impact that Mrsool is having on people’s
lives has driven our growth and will take
it to a new level.
How large is the appetite for on-demand
delivery services in the region?
Saudi Arabia is a large and growing market
a population of over 34 million people
and strong demand for convenient and
fast delivery options. With the continued
growth of the market in Saudi Arabia,
Mrsool is well positioned to expand its
operations and continue its success in
the country.
The growth of the ecosystem and of the
Saudi economy opens opportunities for
us. For any business anywhere in the
world, having a large home market is
very important. For example, the US is
the largest market for most companies
in Silicon Valley.
How will Mrsool expand in the future?
For all technology-based businesses,
building scale is critical. We are planning
two forms of expansion. The fi rst is to
increase the number of services that
we off er to our user base, including
ordinary people and our business
customers. We want to add new features
to the app, such as allowing new forms
of payment. The second is that we’re
also targeting geographic expansion. We
are thinking about developing further
into neighboring countries in the Gulf
Cooperation Council (GCC), such as
Kuwait, Qatar, and Oman. We are already
present in Bahrain. We want to replicate
the success that we have had in Saudi
Arabia and we are very encouraged by the
response that we have seen from users in
other countries.
How is the startup ecosystem in Saudi
Arabia developing?
The country is becoming a technology
hub and talented people are coming
here from across the region. We’ve
seen an increased interest from venture
capitalists and investors are very
interested in supporting technology
companies. In 2020, we completed a
major funding round and we are currently
closing a new round. We’re excited by
the opportunity for a successful IPO in
the next few years.
Mrsool has established a
strong brand presence in
the competitive delivery
service market
Mrsool has earned
a reputation for
fast, reliable, and
e cient delivery
GET THE GROUND ADVANTAGE.
Reliable, affordable 2
-
5 day shipping
for packages.
Learn more about the new
USPS Ground Advantage
™
service
at usps.com/gettheadvantage
Scan to experience the
USPS Ground Advantage
See www.usps.com/ship/ground-advantage.htm for exceptions to delivery windows.
©2023 United States Postal Service
®
. All rights reserved. The Eagle Logo is among the many trademarks of the U.S. Postal Service
®
.
0 0 3
31.O9
CONTENTS PHOTOGRAPH BY JOSH VALCARCEL
In 1973, a fire gutted
the National Personnel
Records Center. It set off
a decades-long project to
save pieces of US military
history—including, I hoped,
my grandfather’s.
by Megan Greenwell
P. 40
Features
Claire Boucher wants to live
forever (virtually) and die on
Mars (corporeally). She took a
break to discuss music, tech,
and Elon Musk (reluctantly).
by Steven Levy
A small US Navy task force is
using off-the-shelf robotics
and artificial intelligence to
prepare for the next great
conflict at sea.
by Will Knight
Kids soak up new skills,
adults not so much. But
neuroscientist Gül Dölen
might have found a way
to help grown-ups learn
like littles and heal from
stroke and trauma. Step
one: Take psychedelics.
by Rachel Nuwer
Doug Rushkoff was one of
tech’s founding optimists.
Now he’s renouncing the
digital revolution. He says
it’s the only human option.
by Malcolm Harris
Riley’s new show, I’m a
Virgo, flaunts his love of
contradictions, like trying to
launch a labor movement
through Amazon Prime Video.
by Jason Parham
p.30 The Fractal
Immortality of Grimes
p.68 AI Goes to War
p.54 Mind Wide Open
p.80 The Defector
p.62 The Revolutionary
Absurdity of Boots Riley
17,517,490
Memories,
Missing
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