目录
1 睡眠监护仪企业战略目标........................................................................................1
2 睡眠监护仪企业战略选择........................................................................................2
2.1 睡眠监护仪行业 SWOT 分析.........................................................................2
2.2 睡眠监护仪企业战略确定.............................................................................3
2.3 睡眠监护仪行业 PEST 分析 ...........................................................................3
2.3.1 政策因素..............................................................................................3
2.3.2 经济因素..............................................................................................3
2.3.3 社会因素..............................................................................................4
2.3.4 技术因素..............................................................................................4
3 睡眠监护仪行业竞争分析........................................................................................5
3.1 睡眠监护仪行业国内外对比分析.................................................................5
3.2 中国睡眠监护仪行业品牌竞争格局分析 .....................................................6
3.3 中国睡眠监护仪行业竞争强度分析 .............................................................6
3.3.1 中国睡眠监护仪行业现有企业的竞争 ..............................................6
3.3.2 中国睡眠监护仪行业上游议价能力分析 ..........................................6
3.3.3 中国睡眠监护仪行业下游议价能力分析 ..........................................6
3.3.4 中国睡眠监护仪行业新进入者威胁分析 ..........................................7
3.3.5 中国睡眠监护仪行业替代品威胁分析 ..............................................7
4 睡眠监护仪企业战略实施要点................................................................................7
4.1 打造自主品牌.................................................................................................7
4.2 重塑企业价值链.............................................................................................7
4.2.1 规范研发设计流程..............................................................................7
4.2.2 优化生产制造......................................................................................8
4.3 重视市场营销.................................................................................................8
4.4 整合线上线下平台.........................................................................................9
4.5 宏观环境下睡眠监护仪行业的定位 .............................................................9
4.6 睡眠监护仪行业发展趋势...........................................................................10
