SparkCTR：基于spark（LR，GBDT，DNN）的CTR预测模型-源码.zip

# CTRmodel CTR prediction model based on pure Spark MLlib, no third-party library. # Realized Models * Naive Bayes * Logistic Regression * Factorization Machine * Random Forest * Gradient Boosted Decision Tree * GBDT + LR * Neural Network * Inner Product Neural Network (IPNN) * Outer Product Neural Network (OPNN) # Usage It's a maven project. Spark version is 2.3.0. Scala version is 2.11. <br /> After dependencies are imported by maven automatically, you can simple run the example function (**com.ggstar.example.ModelSelection**) to train all the CTR models and get the metrics comparison among all the models. # Related Papers on CTR prediction * [[LR] Predicting Clicks - Estimating the Click-Through Rate for New Ads (Microsoft 2007)](https://github.com/wzhe06/Ad-papers/blob/master/Classic%20CTR%20Prediction/%5BLR%5D%20Predicting%20Clicks%20-%20Estimating%20the%20Click-Through%20Rate%20for%20New%20Ads%20%28Microsoft%202007%29.pdf) <br /> * [[FFM] Field-aware Factorization Machines for CTR Prediction (Criteo 2016)](https://github.com/wzhe06/Ad-papers/blob/master/Classic%20CTR%20Prediction/%5BFFM%5D%20Field-aware%20Factorization%20Machines%20for%20CTR%20Prediction%20%28Criteo%202016%29.pdf) <br /> * [[GBDT+LR] Practical Lessons from Predicting Clicks on Ads at Facebook (Facebook 2014)](https://github.com/wzhe06/Ad-papers/blob/master/Classic%20CTR%20Prediction/%5BGBDT%2BLR%5D%20Practical%20Lessons%20from%20Predicting%20Clicks%20on%20Ads%20at%20Facebook%20%28Facebook%202014%29.pdf) <br /> * [[PS-PLM] Learning Piece-wise Linear Models from Large Scale Data for Ad Click Prediction (Alibaba 2017)](https://github.com/wzhe06/Ad-papers/blob/master/Classic%20CTR%20Prediction/%5BPS-PLM%5D%20Learning%20Piece-wise%20Linear%20Models%20from%20Large%20Scale%20Data%20for%20Ad%20Click%20Prediction%20%28Alibaba%202017%29.pdf) <br /> * [[FTRL] Ad Click Prediction a View from the Trenches (Google 2013)](https://github.com/wzhe06/Ad-papers/blob/master/Classic%20CTR%20Prediction/%5BFTRL%5D%20Ad%20Click%20Prediction%20a%20View%20from%20the%20Trenches%20%28Google%202013%29.pdf) <br /> * [[FM] Fast Context-aware Recommendations with Factorization Machines (UKON 2011)](https://github.com/wzhe06/Ad-papers/blob/master/Classic%20CTR%20Prediction/%5BFM%5D%20Fast%20Context-aware%20Recommendations%20with%20Factorization%20Machines%20%28UKON%202011%29.pdf) <br /> * [[DCN] Deep & Cross Network for Ad Click Predictions (Stanford 2017)](https://github.com/wzhe06/Ad-papers/blob/master/Deep%20Learning%20CTR%20Prediction/%5BDCN%5D%20Deep%20%26%20Cross%20Network%20for%20Ad%20Click%20Predictions%20%28Stanford%202017%29.pdf) <br /> * [[Deep Crossing] Deep Crossing - Web-Scale Modeling without Manually Crafted Combinatorial Features (Microsoft 2016)](https://github.com/wzhe06/Ad-papers/blob/master/Deep%20Learning%20CTR%20Prediction/%5BDeep%20Crossing%5D%20Deep%20Crossing%20-%20Web-Scale%20Modeling%20without%20Manually%20Crafted%20Combinatorial%20Features%20%28Microsoft%202016%29.pdf) <br /> * [[PNN] Product-based Neural Networks for User Response Prediction (SJTU 2016)](https://github.com/wzhe06/Ad-papers/blob/master/Deep%20Learning%20CTR%20Prediction/%5BPNN%5D%20Product-based%20Neural%20Networks%20for%20User%20Response%20Prediction%20%28SJTU%202016%29.pdf) <br /> * [[DIN] Deep Interest Network for Click-Through Rate Prediction (Alibaba 2018)](https://github.com/wzhe06/Ad-papers/blob/master/Deep%20Learning%20CTR%20Prediction/%5BDIN%5D%20Deep%20Interest%20Network%20for%20Click-Through%20Rate%20Prediction%20%28Alibaba%202018%29.pdf) <br /> * [[ESMM] Entire Space Multi-Task Model - An Effective Approach for Estimating Post-Click Conversion Rate (Alibaba 2018)](https://github.com/wzhe06/Ad-papers/blob/master/Deep%20Learning%20CTR%20Prediction/%5BESMM%5D%20Entire%20Space%20Multi-Task%20Model%20-%20An%20Effective%20Approach%20for%20Estimating%20Post-Click%20Conversion%20Rate%20%28Alibaba%202018%29.pdf) <br /> * [[Wide & Deep] Wide & Deep Learning for Recommender Systems (Google 2016)](https://github.com/wzhe06/Ad-papers/blob/master/Deep%20Learning%20CTR%20Prediction/%5BWide%20%26%20Deep%5D%20Wide%20%26%20Deep%20Learning%20for%20Recommender%20Systems%20%28Google%202016%29.pdf) <br /> * [[xDeepFM] xDeepFM - Combining Explicit and Implicit Feature Interactions for Recommender Systems (USTC 2018)](https://github.com/wzhe06/Ad-papers/blob/master/Deep%20Learning%20CTR%20Prediction/%5BxDeepFM%5D%20xDeepFM%20-%20Combining%20Explicit%20and%20Implicit%20Feature%20Interactions%20for%20Recommender%20Systems%20%28USTC%202018%29.pdf) <br /> * [[Image CTR] Image Matters - Visually modeling user behaviors using Advanced Model Server (Alibaba 2018)](https://github.com/wzhe06/Ad-papers/blob/master/Deep%20Learning%20CTR%20Prediction/%5BImage%20CTR%5D%20Image%20Matters%20-%20Visually%20modeling%20user%20behaviors%20using%20Advanced%20Model%20Server%20%28Alibaba%202018%29.pdf) <br /> * [[AFM] Attentional Factorization Machines - Learning the Weight of Feature Interactions via Attention Networks (ZJU 2017)](https://github.com/wzhe06/Ad-papers/blob/master/Deep%20Learning%20CTR%20Prediction/%5BAFM%5D%20Attentional%20Factorization%20Machines%20-%20Learning%20the%20Weight%20of%20Feature%20Interactions%20via%20Attention%20Networks%20%28ZJU%202017%29.pdf) <br /> * [[DIEN] Deep Interest Evolution Network for Click-Through Rate Prediction (Alibaba 2019)](https://github.com/wzhe06/Ad-papers/blob/master/Deep%20Learning%20CTR%20Prediction/%5BDIEN%5D%20Deep%20Interest%20Evolution%20Network%20for%20Click-Through%20Rate%20Prediction%20%28Alibaba%202019%29.pdf) <br /> * [[DSSM] Learning Deep Structured Semantic Models for Web Search using Clickthrough Data (UIUC 2013)](https://github.com/wzhe06/Ad-papers/blob/master/Deep%20Learning%20CTR%20Prediction/%5BDSSM%5D%20Learning%20Deep%20Structured%20Semantic%20Models%20for%20Web%20Search%20using%20Clickthrough%20Data%20%28UIUC%202013%29.pdf) <br /> * [[FNN] Deep Learning over Multi-field Categorical Data (UCL 2016)](https://github.com/wzhe06/Ad-papers/blob/master/Deep%20Learning%20CTR%20Prediction/%5BFNN%5D%20Deep%20Learning%20over%20Multi-field%20Categorical%20Data%20%28UCL%202016%29.pdf) <br /> * [[DeepFM] A Factorization-Machine based Neural Network for CTR Prediction (HIT-Huawei 2017)](https://github.com/wzhe06/Ad-papers/blob/master/Deep%20Learning%20CTR%20Prediction/%5BDeepFM%5D%20A%20Factorization-Machine%20based%20Neural%20Network%20for%20CTR%20Prediction%20%28HIT-Huawei%202017%29.pdf) <br /> * [[NFM] Neural Factorization Machines for Sparse Predictive Analytics (NUS 2017)](https://github.com/wzhe06/Ad-papers/blob/master/Deep%20Learning%20CTR%20Prediction/%5BNFM%5D%20Neural%20Factorization%20Machines%20for%20Sparse%20Predictive%20Analytics%20%28NUS%202017%29.pdf) <br /> # Other Resources * [Papers on Computational Advertising](https://github.com/wzhe06/Ad-papers) <br /> * [Papers on Recommender System](https://github.com/wzhe06/Ad-papers) <br />