Abstract
In today's economic globalization, the main resource for modern economic
development is human resources. Enterprises with high-quality talents, and being able
to give full play to their role, means that they take the lead in controlling the initiative
of enterprise development and further expanding the market share of enterprises.
Sales personnel are the main resources for enterprises to participate in market
competition and can bring direct economic benefits to enterprises. Therefore,
high-quality sales personnel have become the object of competition. Longwu is a
micro company. Facing the shortage of funds and inadequate management systems,
the frequent turnover of sales personnel has become a problem that puzzles Longwu
company. The loss of sales staff will lead to the loss of internal information and
customers of the company.In addition, it will also affect the stability and loyalty of
employees, make the work inefficient, and then cause the disadvantages of various
connected jobs, leading to the weakening of the competitiveness of the company's
sustainable development and affecting the future development of the company. Based
on the actual situation of Longwu Company and the related knowledge, this paper
investigates and analyzes the phenomenon of sales staff turnover, and puts forward
suggestions and countermeasures to alleviate and solve the problem of sales staff
turnover.
Keywords: Human resources Sales staff Turnover
