没有合适的资源?快使用搜索试试~ 我知道了~
大道项目策划前期定位及产品概念性策划报告
1.该资源内容由用户上传,如若侵权请联系客服进行举报
2.虚拟产品一经售出概不退款(资源遇到问题,请及时私信上传者)
2.虚拟产品一经售出概不退款(资源遇到问题,请及时私信上传者)
版权申诉
0 下载量 151 浏览量
2022-06-27
09:37:08
上传
评论 1
收藏 5.91MB DOC 举报
温馨提示
![preview](https://dl-preview.csdnimg.cn/85793913/0001-d711da80cb9796bc48358a01ca7248e6_thumbnail-wide.jpeg)
![preview-icon](https://csdnimg.cn/release/downloadcmsfe/public/img/scale.ab9e0183.png)
试读
64页
大道项目策划前期定位及产品概念性策划报告
资源推荐
资源详情
资源评论
![zip](https://img-home.csdnimg.cn/images/20210720083736.png)
![pdf](https://img-home.csdnimg.cn/images/20210720083512.png)
![pdf](https://img-home.csdnimg.cn/images/20210720083512.png)
![doc](https://img-home.csdnimg.cn/images/20210720083327.png)
![](https://csdnimg.cn/release/download_crawler_static/85793913/bg1.jpg)
“武侯大道”项目前期定位及产品概念性策划报告
目 录
前 言.............................. ............................ ............................ ............................ .................... 11
第一章 项目市场价值和机会推断.............................. ............................ .................... ..................16
第一节 市场价值和机会分析.............................. ............................ .............. ..........................16
一、现实市场价值和机会简析............ ................... ............................ ............................ .....16
![](https://csdnimg.cn/release/download_crawler_static/85793913/bg2.jpg)
二、新生市场价值和机会简析............ ................... ............................ ............................ .....20
三、可制造的市场价值简析............ ................... ............................ ....................................23
四、小结............ ................... ............................ ............................ ............................... .. 25
第二节 典型项目价格、面积及其销售特征专题研究.............................. ..................... ................27
项目一:置信丽都花园城............ ................... ............................ ............................... ........27
项目二:鹭岛国际社区............ ................... ............................ ..........................................38
项目三:双楠风景............ ................... ............................ ........................ ........................50
项目四:优品道............ ................... ............................ ........................................ ........... 57
项目五:新里维多利亚............ ................... ............................ ..........................................72
项目六:西郡香林............ ................... ............................ ........................ ........................78
项目七:红馆............ ................... ............................ ......................................................88
第三节 市场价格分析与推断.............................. ............................ .............. ..........................93
一、现实价格分析与推断............ ................... ............................ ............................... ........93
![](https://csdnimg.cn/release/download_crawler_static/85793913/bg3.jpg)
二、项目市场价格推断............ ................... ............................ ........................................101
三、价格的升位前提及空间推断............ ................... .......................................................116
四、项目实际价格预期............ ................... ............................ ........................................117
五、小结............ ................... ............................ ............................ ............................... 118
第四节 章结.............................. ............................ ............................ .............................. .. 119
第二章 项目市场定位分析.............................. ............................ ............................ ..................121
第一节 定位分析框架.............................. ......................................................... ..................121
第二节 关于项目的市场定位.............................. ............................ .............................. ........123
一、跟随策略............ ................... ............................ ................. ...................................123
二、借势策略............ ................... ............................ ................. ...................................124
三、侧面竞争策略............ ................... ............................ ........................................ ......124
第三节 关于目标市场.............................. ......................................................... ..................126
第四节 关于目标群体.............................. ......................................................... ..................129
![](https://csdnimg.cn/release/download_crawler_static/85793913/bg4.jpg)
第五节 关于核心产品.............................. ......................................................... ..................132
一、关于产品类型市场的适宜化选择............ ................... ........................ .........................132
二、关于产品链的构建............ ................... ............................ ........................................134
三、关于产品规划............ ................... ............................ ........................................ ......135
第六节 章结.............................. ............................ ............................ .............................. .. 136
第三章 项目初步市场定位.............................. ............................ ............................ ..................138
第一节 定位讲明.............................. ............................ ............................ .......................... 138
第二节 定位框架.............................. ............................ ............................ .......................... 139
第三节 项目市场定位.............................. ......................................................... ..................140
第四节 目标群体定位.............................. ......................................................... ..................144
一、目标群体构成............ ................... ............................ ........................................ ......144
二、本项目目标消费群体............ ................... ............................ .....................................149
三、本项目目标群体的锁定............ ................... ............................ ............................... ...156
![](https://csdnimg.cn/release/download_crawler_static/85793913/bg5.jpg)
第五节 项目主题定位.............................. ......................................................... ..................158
第六节 项目形象定位.............................. ......................................................... ..................160
第七节 项目身份定位.............................. ......................................................... ..................161
一、 项目区位属性界定和价值索引.............................. ....................................................161
二、项目的身份定位............ ................... ............................ ........................ ...................162
第八节 项目功能定位.............................. ......................................................... ..................163
第九节 核心产品定位.............................. ......................................................... ..................164
一、类型构成............ ................... ............................ ................. ...................................167
二、产品构建............ ................... ............................ ................. ...................................168
第十节 案名定位.............................. ............................ ............................ .......................... 177
一、武候大道项目案名的企划思路............ ................... ........................................ ............177
二、案名建议............ ................... ............................ ................. ...................................179
第四章 项目营销概念策划.............................. ............................ ............................ ..................183
剩余63页未读,继续阅读
资源评论
![avatar-default](https://csdnimg.cn/release/downloadcmsfe/public/img/lazyLogo2.1882d7f4.png)
![avatar](https://profile-avatar.csdnimg.cn/default.jpg!1)
m0_72067404
- 粉丝: 1
- 资源: 3981
![benefits](https://csdnimg.cn/release/downloadcmsfe/public/img/vip-rights-1.c8e153b4.png)
下载权益
![privilege](https://csdnimg.cn/release/downloadcmsfe/public/img/vip-rights-2.ec46750a.png)
C知道特权
![article](https://csdnimg.cn/release/downloadcmsfe/public/img/vip-rights-3.fc5e5fb6.png)
VIP文章
![course-privilege](https://csdnimg.cn/release/downloadcmsfe/public/img/vip-rights-4.320a6894.png)
课程特权
![rights](https://csdnimg.cn/release/downloadcmsfe/public/img/vip-rights-icon.fe0226a8.png)
开通VIP
上传资源 快速赚钱
我的内容管理 展开
我的资源 快来上传第一个资源
我的收益
登录查看自己的收益我的积分 登录查看自己的积分
我的C币 登录后查看C币余额
我的收藏
我的下载
下载帮助
![voice](https://csdnimg.cn/release/downloadcmsfe/public/img/voice.245cc511.png)
![center-task](https://csdnimg.cn/release/downloadcmsfe/public/img/center-task.c2eda91a.png)
安全验证
文档复制为VIP权益,开通VIP直接复制
![dialog-icon](https://csdnimg.cn/release/downloadcmsfe/public/img/green-success.6a4acb44.png)