Research on performance management of A Internet
Marketing Company
Abstract
As the global economic integration and the rapid development of network
economy ， the competition between enterprises is not only a competition between
market resources， market share， the more is the competition of human resources. Its
outstanding performance is the network marketing personnel's competition. Network is
a super boundary system ， between enterprises and consumers ， suppliers and
distributors ， which no longer exists strict boundaries between enterprises and
environment. Network of border sex fundamentally change the existing marketing
pattern and operation mode. The work of enterprise network marketing materials ，
involving the management of all aspects， each link of the enterprise， is the most
important resource of enterprises and the direct source of enterprise benefit， how to
measure the marketing personnel's performance of justice， fairness， and an objective
evaluation ， so as to improve the satisfaction of enterprise network marketing
personnel， maximum limit arouse their enthusiasm， initiative， is a problem that
every enterprise must first consider.
According to the above problem， this paper takes A Internet marketing company
as an example ， based on the existing performance management system in-depth
research and analysis， find out the company performance management problems， to
put forward the systematic performance management system suitable for Internet
marketing to lay A solid basis in reality. In this paper， first of all ， the theory of
performance management at home and abroad were reviewed and discussed， based on
the theory of its practical application in A Internet marketing company is discussed. The
first part mainly is department performance management theory ， including the
development and connotation of the theory of performance management， performance
management system is introduced ， and the content of the performance evaluation
