Abstract
Since the concept of "Internet plus" appeared in Analysys report ，the Prime
Minister Li Keqiang proposed "Internet plus" action plan in the government work
report to promote cloud computing, mobile Internet, big data, networking and modern
manufacturing industry , and promote the healthy development of the e-commerce,
Internet and Finance (ITFIN) , then guide enterprises to expand the international
market. As a strategic pillar industry -- tourism industry, is undoubtedly "Internet
plus" tide gradually transition, the formation of a new form of expression. The
resulting online private custom tourism is now hot, but isn’t there any chaos and
potential problems behind it ? Private custom tourism can multiply in this tide? This
paper adopts the method of questionnaire, literature research and other methods of
analysis during the "Internet plus" in nowadays , how private custom tourism grows
and develops . According to the current situation and put forward the corresponding
suggestions, so as to improve the standardization degree of tourism industry, the
tourism market and make more rich diversities .
Key words: Internet plus; tourism; personal design tour
