化妆品网站营销模式对比.doc

化妆品网站营销模式对比

摘 要

伴随着信息时代的来临，团购已经成为我们日常生活中不可缺少的名词，对于化妆品

网站来说，不仅具有价格低廉的特征，而且还具备方便快捷的优点。越来越多的女性消费

者因没时间逛街，她们对化妆品的需求就只能在网上完成了。

Along with the coming of information age, the group has become indispensable in our daily

life term, for cosmetics website, not only has the characteristics of the low price, but also has the

advantages of convenient and quick. More and more female consumers don't have time to go

shopping, their demand for cosmetics can only be done on the Internet.

This paper is the study of beauty and joy peak network strategy, marketing is different, the

different aspects of the two sites in marketing model were analyzed. By contrast, found the

advantages and disadvantages of the two sites in some way, finally came to the conclusion that

then the comparative analysis according to the article, the disadvantage of put forward

reasonable Suggestions to them.

Key words: group gather ； beauty is superior Bruno ； lafont ； marketing model ；

前 言

方式探讨，并从中发现他们存在的问题。我们根据目前这两个网站的营销策略，分析了他

们在营销模式中的优缺点，并将其进行对比分析。我们将利用自己的专业知识对存在问题

的营销模式提出修改意见，并对比两个网站营销模式，提出自己的观点，探讨哪种模式更

为消费者所接受。