Our flagship survey and
the world’s largest study
on the digital consumer. It
never stops growing. Our
data represents over 2.5bn
internet users, offers 40k+
data points, and tracks 4k+
brands across 47 markets.
Fielded monthly, Zeitgeist
zeros in on the stuff that
matters. It’s topical, timely,
and relevant. The data in
Connecting the Dots draws
from recontact studies
made throughout 2021.
Respondents who took part
completed GWI Core too.
Our B2B data set gives a
detailed view of the lives
of business profession-
als across 10 markets.
Respondents who took part
completed GWI Core too.
Launched in July 2020, GWI
GWI USA is a deep dive into
the habits, behaviors and atti-
tudes of 240m internet users
across all 50 states. With
America changing fast, this
ongoing study tracks new
and emerging trends not
typically covered by market
research providers, like ques-
tions around cultural identity,
race, and ethnicity.
Data sets
included in
this report
GWI Core
GWI Work
GWI USA
GWI Zeitgeist
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