目录
摘要 ..........................................................................................................................................1
第 1 章 绪论 ............................................................................................................................3
1.1 研究背景 ....................................................................................................................3
1.2 研究意义 ....................................................................................................................3
1.3 研究现状 ....................................................................................................................4
1.3.1 国外研究现状 ...................................................................................................4
1.3.2 国内研究现状 ..................................................................................................4
第 2 章 理论综述 ....................................................................................................................5
2.1 网络营销定义 ............................................................................................................5
2.2 网络营销特点 ............................................................................................................5
2.3 4Ps 理论.......................................................................................................................5
第 3 章 四川云途科技网络营销现状分析 ............................................................................7
3.1 四川云途科技营销现状分析 ....................................................................................7
3.1.1 产品现状 ..........................................................................................................7
3.1.2 渠道现状 ..........................................................................................................7
3.1.3 价格现状 ..........................................................................................................7
3.1.4 促销现状 ..........................................................................................................8
3.2 四川云途科技网络营销问题成因 ............................................................................8
3.2.1 产品问题 ..........................................................................................................8
3.2.2 价格问题 ..........................................................................................................9
3.2.3 供应链问题 ......................................................................................................9
3.2.4 客户服务问题 ................................................................................................10
第 4 章 四川云途科技网络营销环境分析 ..........................................................................11
4.1 优势分析 ..................................................................................................................11
4.2 劣势分析 ..................................................................................................................11
4.3 机会分析 ..................................................................................................................12
4.4 威胁分析 ..................................................................................................................12
第 5 章 四川云途科技网络营销策略制定 ..........................................................................13
