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2023 Food and
Health Survey
International Food Information Council
The results were weighted to ensure that they are reflective of the American
population ages 18 to 80, as seen in the 2022 Current Population Survey.
Specifically, results were weighted by age, education, gender,
race/ethnicity, and region.
The survey was conducted by Greenwald Research using Dynata’s
consumer panel.
1
An online survey of 1,022 Americans
ages 18 to 80. Fielding took place
between April 3rd and April 10th, 2023.
On average, the survey took
approximately 20 minutes to complete.
Methodology
Suggested citation: International Food Information Council. 2023 Food
& Health Survey. 23 May 2023. [https://foodinsight.org/2023-food-
health-survey/]
1
This year’s Food and Health Survey marks the 18th time the International Food
Information Council (IFIC) has surveyed American consumers to understand their
perceptions, beliefs, and behaviors around food and food-purchasing decisions.
The findings from this year’s online survey of 1,022 Americans ages 18 to 80 focus on:
▪ Perceptions about health and nutrition, and how healthy food is defined
▪ Food and beverage purchase-drivers
▪ The impact and usage of social media content on food and nutrition
▪ Stress and the link between food choices and mental and emotional well-being
▪ Eating patterns and diets, as well as snacking habits and mindful eating behaviors
▪ Health benefits consumers seek from food, and how they get them
▪ How Americans approach sugar consumption and the use of low- and no-calorie
sweeteners
▪ Beliefs about food production and food technologies
▪ Views on food-safety issues
Findings are presented for all respondents. Additional insights are provided based on
how findings vary by different types of demographic groups, such as by age, race,
gender, and income.
Note: Significant changes in trend vs. 2022 (or in some cases, prior years) are indicated
where appropriate using up-and-down arrows or call-out boxes.
Executive
Summary
2
Four in ten Americans (42%) have come across social media content on
food and nutrition in the past year. Exposure to this content increases
among Gen Z (71%) and Millennials (58%), both of whom are more likely
to have seen content than Gen X (36%) and Boomers (22%).
Facebook (64%), YouTube (57%), and Instagram (51%) are the top
platforms where Americans have seen food and nutrition content.
Interestingly, trust in the content is high: two-thirds (67%) trust the
information on social media about food and nutrition, with at least seven
in ten saying they trust each social media platform.
Six in ten Americans (60%) say the content they find on social media
about food and nutrition has encouraged healthier choices. However,
68% agree that they have seen conflicting information about what foods
to eat or avoid on social media, and 60% agree that the conflicting
information makes them doubt their eating choices.
As a result of social media content, half of Americans (51%) say they
have tried a new recipe, 42% say they have tried a new brand or product,
29% say they have tried a new restaurant, and 28% say they have
reevaluated their relationship with food.
Social media content focused on food
and nutrition can cause confusion and
doubt
Key Findings
Three in four Americans (76%) say price is highly impactful on their
decision to buy foods and beverages, an increase from last year’s
results (68%). Women (82%) are more likely than men (70%) to say that
price significantly impacts their decisions.
In the past year, nine in ten Americans (91%) have noticed an increase
in the overall cost of food and beverages, up from 83% in 2022. Seven
in ten (72%) describe this increase in food cost as "major" (up from
59%). As a result of increased costs, many have opted for new products
or brands that are less expensive (with 47% saying they "always/often"
do so), have chosen less-premium or brand-name products (47%), or
have cut back on non-essential products (47%). In addition, more than a
quarter (28%) say they have made less-healthy food and beverage
choices due to increased costs.
That said, price is not the only driver of food and beverage purchases.
The importance of taste, which still ranks number one as a purchase-
driver, has increased from 80% to 87%. Healthfulness also remains a
key driver for six in ten respondents (62%). And convenience is up, from
56% to 61%.
The increased cost of food and
beverages has impacted shopping
behaviors for many Americans
Executive Summary
3
A third of Americans (34%) say environmental sustainability is highly
impactful on their decisions to buy foods and beverages, which continues
to fall below the other factors tested. Similarly, 35% say that the climate
friendliness of a product has an impact on their purchasing decisions.
Millennials are most likely to care, with 46% saying so versus 39% of Gen
Z, 38% of Gen X, and 22% of Boomers.
Among those who say they care more about the climate friendliness of
certain foods, the top categories where it makes a difference in their
choices include meat and poultry (62%), fresh fruit and vegetables (55%),
and dairy (50%).
Consistent with last year, four in ten Americans (40%) say knowing that a
food or beverage is produced in a way that minimizes its carbon
footprint/climate impact is an important factor in their purchasing
decision. Among those who say it’s important, having recyclable (43%)
and reusable packaging (37%) are the top indicators of production that
minimizes climate impact. Labels that indicate climate friendliness are
considered less often—in fact, only 12% say they regularly buy products
that are labeled as having a small carbon footprint.
Environmental sustainability
continues to trail other decision-
making factors
Key Findings
Three in four Americans (74%) believe the food and beverages they
consume have a significant or moderate impact on their overall mental
and emotional well-being. More than six in ten (61%) also believe their
overall mental and emotional well-being has a significant or moderate
impact on their food and beverages choices. Gen Z (71%) and
Millennials (68%) are more likely to believe their food choices are
impacted by their well-being than Boomers (56%).
Six in ten Americans (60%) say they have been "very" or
"somewhat" stressed over the past six months, which is consistent with
last year’s results (56%). Gen Z (76%) and Millennials (76%) are more
likely to report these levels of stress than Gen X (56%) and Boomers
(42%).
As a result of their stress levels, 51% of Americans say they consumed
much less healthy or somewhat less healthy food and beverages over
the past six months compared with their typical consumption.
Food and beverage choices are
interconnected with mental and
emotional well-being
Executive Summary
4
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