LONG-HAUL TRAVEL BAROMETER
• Target - Potential travellers from Brazil, Canada, China, Japan, Russia and the US.
• Method – 1,000 online interviews with national representatives (18-70 years old), per market,
per wave.
• Frequency: Interviews are conducted 3 times per year and provide insights about the travel
horizons: January-April; May-August and September-December.
TRAVEL THEMES EXAMINED:
• People’s intention to travel outside their region of residence*
• Concerns and barriers to travel
• Important criteria for the selection of destinations
• Travel preferences regarding destinations, experiences and mode of transportation
*In all markets, the survey monitors respondents’ intention to travel outside the region of residence
(e.g. North America for the USA). The only exception is the Russian Federation, where intention to
travel outside the Commonwealth of Independent States is measured.
Data files are only available to the members of partner organisations.
The survey is meant to gauge travellers’ attitudes and intentions, and is not meant to quantify
demand levels. For more information on the index calculation please consult the methodology.
The results of the survey are enriched with social sentiment data about Europe’s attractiveness
(TRAVELSAT© Pulse). This analysis discloses the themes that drive positive and
negative web conversations regarding Destination Europe. The detailed results of the social web
conversation analysis is available here: Tracking e-reputation of Europe in Long Haul Markets,
2022 April.
HOW TO READ THE RESULTS?
Intention to travel is measured in an index that reflects the dominant sentiment expressed by a market;
either positive or negative. The index is tied to a base of 100. Values above 100 indicate a positive
evolution, whereas values below 100 indicate negative attitudes towards travel in a given time period.
The Long-Haul Travel Barometers capture people’s intention to travel abroad and are not meant to
quantify the prospect demand levels.
Long-Haul Travel Sentiment Index (base 100, 2015)
Above 100 =
Positive evolution
Under 100 =
Negative evolution
Values on this graph are fictive
• Insights in the following slides refer to the travel horizon May-August 2022
• The fieldwork was conducted in April 2022
• Results of the social media conversation analysis are indicated with the following symbol:
The analysis covers conversations made between January-April 2022
METHODOLOGY
This project is realised with
the support of:
