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联邦快递：电子商务未来趋势【英文版】.pdf
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联邦快递：电子商务未来趋势【英文版】.pdf
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Explore the future of e-commerce and possibilities
for your business
E-Commerce Mega Trends to Watch
The information provided in this document does not, and is not intended to, constitute legal advice; instead, this
information is for general informational purposes only. This information may not constitute the most up-to-date
legal or other information. Readers of this information should contact their own advisor to obtain advice with
respect to any particular legal matter. All liability with respect to actions taken or not taken based on the contents
of this document are hereby expressly disclaimed. The content in this document is provided “as is”; no representations
are made that the content is error-free.
The world changed for both good and bad in 2020. The digital transformation
of economies is taking shape and, in turn, changes how consumers are purchasing
goods, the interaction of companies, and how businesses are structured. Moreover,
new data flows enable countries and companies alike to increase operational
efficiency, improve living standards in cities, and provide better access to public
services.
Although the COVID-19 continues to spread globally and brings uncertainty
and instability to the international landscape, China’s economy continues to
recover from the pandemic, realizing an 18.3% growth in Gross Domestic
Product (GDP) in 2021 Q1 compared with 2020 Q1. Given the po
tential of
the population and economic development, China is in position to become
an essential part of the world’s economy. According to the China Internet
Network Information Center, as of December 2020, the number of Chinese
internet users had reached 989 million , and the internet penetration rate
had reached 70.4%
2
. With such a vast number of consumers coming online
and reinventing digital life, the power of the internet can influence the course
of development for any trend. No region better illustrates the emergence of
digital transformation than China.
Megatrends are
which
create a global impact across multiple countries. Successfully
identifying, analyzing, and acting on megatrends is essential for
success in consumer markets. The world is changing quickly, and
it is increasingly challenging to keep up with competitors as
technology spurs both the rate of and access to innovation.
During this change, it is difficult for companies to understand
why industries are evolving in the way they are today, much less
predict how they will develop into the future. Megatrend analysis
allows companies to build a proactive, long-term strategy rather
than reactive, making sense of where they stand today and ensuring
they have a plan to remain relevant moving forward.
This Digital Megatrends in China White Paper highlights the seven
most significant digital-relevant megatrends occurring in China.
The White Paper incorporates sub-trend analysis under each
megatrend, global assessments in terms of the trend development
in other regions around the globe, and implications for the logistics
industry.
Where Are We?
Why Is China Worth Watching?
What Are Megatrends?
Source: 1. National Bureau of Statistics of China; 2. The 47th China Statistical Report on Internet Development published by the China Internet Network Information Center in February 2021
02
EXECUTIVE SUMMARY
E-Commerce Mega Trends to Watch
*Since the relevant data/research on China of this paper is solely based on and associated with Chinese mainland, for the benefit of this paper China refers only to the territory of Chinese mainland
2
1
What Are The Seven Most Significant Digital Megatrends In China?
Experience More in China means exploring new concepts,
business models, and lifestyles. Consumers are increasingly
tech-savvy and looking for a unique shopping experience
and products and increasingly prefer to spend money on
experiences over acquiring things, especially in developed
markets.
Shopping Reinvented
because they expect brands/businesses/retailers to satisfy
technologically advanced experience.
Smart Cities and Smart Homes refer to the interconnectedness
of things and products. Homes manufactured smarter are
highly customized to the homeowner's preferences, with
connection to a central hub, or management of devices.
Connected Consumers use various devices and interfaces to
connect to the internet to interact with digital content, services,
and experiences. This digital connectivity has altered all aspects
of life. Staying relevant has never been more challenging for
businesses, given the rapid innovation driven by this widespread
connectivity and related technologies.
Shiing Market Frontiers As some areas of the globe become
over-farmed, over-populated, or otherwise reach their maximum
potential, others gain distinction for their unexploited potential.
Sharing Economy The increasing presence of shared products or
service models is gaining popularity among consumers. It is
increasingly important to consumers to access an item and not
necessarily own a personal version of it, driving a sharing economy
and threatening direct ownership.
Buying Time Time is increasingly a crucial commodity that more
convenience, it is also about outsourcing tasks.
03
EXECUTIVE SUMMARY
E-Commerce Mega Trends to Watch
04
CONTENTS
Digital Megatrends Deep Dive ········································································································ 05
Shopping Reinvented ···················································································································································
13
Connected Consumers ················································································································································
27
Experience More ·····························································································································································
06
Smart Cities and Smart Homes ·······························································································································
20
Sharing Economy ····························································································································································
40
Summary ·······················································································································································51
34
Buying Time ·······································································································································································
45
E-Commerce Mega Trends to Watch
Ready to dive deep with us?
Digital transformation is not just for the big players. It can happen anywhere, at any time, and to anyone in China.
In this section, we invite you to explore how digital transformation shapes the business world in China.
We will walk you through each of the seven megatrends in the following steps:
• Overview and drivers
• Sub-trends
• Regional aspects
• Implications for the logistics industry
05
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