Web Analytics
An Hour a Day
Avinash Kaushik
Wiley Publishing,Inc.
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Advance Praise
Avinash makes the complex, simple. He makes the futile, useful. He makes the
dull, alive. You could make this the best hour a day learning what is and isn’t
happening in your online business.
—B
RYAN EISENBERG, New York Times Best-Selling Author of
Call to Action & Waiting For Your Cat to Bark
Avinash Kaushik is without a doubt one of the most articulate, bright, and
passionate people working in the web analytics industry today. His weblog,
Occam’s Razor, is a must-read for anyone trying to make heads or tails of their
investment in web analytics, search, or Internet marketing and I have no doubt
that Web Analytics: An Hour a Day will be a valuable addition to the existing
body of knowledge on the subject of web site measurement. While I was person-
ally surprised at the hugely positive response to my first book on the subject, Web
Analytics Demystified, I have no doubt that Web Analytics: An Hour a Day will
immediately become another “must read” for anyone concerned about the success
of their web site.
—E
RIC T. PETERSON, author of Web Analytics Demystified and Web Site
Measurement Hacks
A great book to cover all you need to know about web analytics: inside out.
Beyond the pure technical aspects, the book also covers organization issues around
web analytics, from recruiting to scaling up your efforts to meet business require-
ments. In a nutshell, a complete guide to the art and science of web analytics, from
one of the best experts in the field; both beginners as well as practitioners will for
sure learn and expand their thinking. If you know Avinash and his well-known
blog, his book is for sure a must read! Enjoy!
—L
AURENT FLORÈS, PHD, FOUNDER & CEO, CRMMETRIX INC.
Avinash’s explanation of how web analytics really works is a salutary reminder
that the products are just a way to a means, not the ultimate solution. Getting real
value for money out of a web analytics project comes from the brain, not the tools
used. This book will help your brain map the right connections in order to reap
the benefits of web analytics. Avinash’s writings are visionary and yet hands on,
for both newbies as well as seasoned practitioners. If you are serious about web
analytics this is a MUST READ.
—A
URÉLIE POLS, Manager, Web Analytics Team, OX2
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Avinash Kaushik writes about web analytics in a clear, absorbing, and insightful
way. Web Analytics: An Hour a Day is an essential source for beginners and
advanced users, presenting basic terminology and sophisticated practices. The
book is structured as a series of conversations, which makes for a pleasant read-
ing. Avinash’s book contains tricks of the trade that teach professionals what to
measure and how to do it. Most important, it teaches how to turn data into
actionable insights. This is a great guide through the web analytics journey!
—D
ANIEL WAISBERG, Web Analyst, esnips.com
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