目 录
一、中国在线直播市场 ...........................................................................3
1.1 中国网红发展历程 ......................................................................3
1.2 中国网红分类 ..............................................................................4
1.3 中国网红经济产业链构成...........................................................5
二、网络直播的市场现状 .......................................................................5
2.1 市场规模 ......................................................................................5
2.2 市场新态势 ..................................................................................7
三、平台发展资源 ...................................................................................8
3.1 人力资源 ......................................................................................8
3.2 设备资源 .....................................................................................9
3.3 发展资金 .....................................................................................9
四、 直播市场预测 .................................................................................9
五、 盈利模式 .......................................................................................10
5.1 打赏收入 ...................................................................................10
5.2 广告收入 ...................................................................................11
5.3 电商收入 ...................................................................................12
5.4 会员增值服务 ...........................................................................12
六、团队建设方案 .................................................................................13
6.1 建设团队人员组织架构.............................................................13
6.2 员工通则 ....................................................................................14
6.3 工作纪律 ....................................................................................15
