基于 Android 平台的保险营销 App 的
设计与开发
Design and development of campus association communication
app based on Android platform
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摘 要
在市场经济不断发展的今天，消费者在消费心理和消费行为方面都有了较大
的变化。客户对商家变的更加挑剔，同时也不再盲目的保持忠诚.在此市场环境
下，如何高效的对客户进行管理,更加全面的获取客户信息，进而有针对性的开
展活动,提高客户的满意度，是保险公司必须要关注的问题。在此背景下，本文
构建了一个保险营销 App，为保险公司处理保险营销提供了一个信息化平台。项
目计划基于 Android 平台，采用 SSM 和 MySQL 数据库进行搭建，解决了传统的
保险营销服务平台移动性差的问题。
关键字：JAVA Android SSM 保险营销
Abstract
With the continuous development of market economy, consumers have made great
changes in consumption psychology and behavior. In this market environment, how
to effectively manage customers, more comprehensive access to customer
information, and then targeted activities to improve customer satisfaction, is the
insurance company must pay attention to the problem. In this context, this paper
constructs an insurance marketing app, which provides an information platform for
insurance companies to deal with insurance marketing. The project plan is based on
Android platform, using SSM and MySQL database to solve the problem of poor
mobility of traditional insurance marketing service platform.
Keywords: JAVA Android SSM Insurance marketing
目录
1.绪论....................................................................................................................6
1.1 研究背景.................................................................................................6
1.2 研究的意义.............................................................................................7
1.3 论文结构................................................................................................8
2.项目可行性分析..............................................................................................10
2.1 系统分析的方法 ...................................................................................10
2.2 系统可行性分析 ...................................................................................10
2.3 系统需求分析.......................................................................................12
2.3.1 功能性需求分析 ........................................................................12
2.3.2 非功能性需求分析 ....................................................................13
3.相关技术简介..................................................................................................14
3.1JAVA 程序语言.......................................................................................14
3.1.1 Java 简介 ....................................................................................14
3.1.2 Java 主要特性 ............................................................................15
3.2 SSM 框架...............................................................................................19
3.3 数据库...................................................................................................20
3.4 Android 架构 .........................................................................................22
3.4.1 Linux 内核...................................................................................23
3.4.2 程序库.......................................................................................24
3.4.3 Android 程序库 ..........................................................................24
3.4.4 应用框架...................................................................................25
3.4.5 应用程序...................................................................................25
4.系统设计实现..................................................................................................26
4.1 开发环境搭建......................................................................................26
4.1.1 JDK 的安装 .................................................................................26
4.1.2 Eclipse 安装................................................................................26
4.1.3 Android SDK 的安装...................................................................27
4.1.4 ADT 的安装 ................................................................................27
4.1.5 创建 AVD...................................................................................28
4.2 系统功能设计......................................................................................29
4.3 数据结构设计.......................................................................................30
4.4 系统详细实现.......................................................................................31
4.4.1 用户登陆的设计与实现 ...........................................................32
4.4.2 首页推荐功能 ............................................................................33
4.4.3 保险订购和订单查询你 ............................................................33
4.4.4 城市定位功能 ............................................................................34
4.4.5 个人中心....................................................................................35
4.4.6 管理员后台 ................................................................................36
5.软件测试..........................................................................................................37
5.1 软件测试的目的 ...................................................................................37
5.2 软件测试的常用方式 ..........................................................................38
5.2.1 静态测试和动态测试 ................................................................38
5.2.2 黑盒测试、白盒测试和灰盒测试 ............................................38
5.2.4 手动测试和自动化测试 ............................................................39
5.3 测试用例...............................................................................................40
5.4 测试结果...............................................................................................41
6.研究总结..........................................................................................................42
参考文献.............................................................................................................43
致 谢...............................................................................................................44
