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客户管理系统
学校：
程序设计：
学生学号：
指导老师：
完成日期：
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摘 要
由于现代企业的诸多环境因素，企业在处理与外部客户的关系
时，越来越感觉到没有信息技术支持的客户管理力不从心，网上客
户管理系统应运而生。客户管理系统对企业业务流程的重组整合用
户信息资源，以便有效的方法来管理客户关系，在企业内部实现信
息和资源的共享。客户管理系统在系统设计上以帮助企业的主管人
事管理的部门提高工作效率，实现企业客户的信息管理以及管理的
系统化、规范化和自动化为最终目的。因此，利用网络管理，使企
业在提高效率、拓展市场和保留客户三方面大大改进，对于提升竞
争的优势，有着重大的意义。
本文介绍了客户管理系统的实现方法。目的在于让大家共享学
习和运用这一语言的体会和收获。本系统是 Internet/Intranet 环
境下面向电子商务的客户管理，通过企业管理技术、电子商务和信
息技术的高度集成，讨论了客户管理系统的系统构架、系统的工作
方式和数据库设 计意义。通过数 据库、数据源、 ASP 代码，进行对
客户管理系统的实现，并对客户管理系统的发展进行展望。帮助企
业在全球经济一体化的激烈市场竞争环境中，建立以市场、客户为
中心的管理体系，有效管理企业与客户之间的关系，提高客户忠诚
度，实现客户价值的最大化。从而提高企业的核心竞争力。
关键词：客户管理，CRM，ASP，数据库，管理系统，B/S 结构
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Abstract
As a result of modern enterprise's many environmental factor, enterprise
when processing with exterior customer relations, more and more felt to does
not have the information technology support the customer relations
management to lack the ability to do what one would like, on the net the
customer management system management system arises at the historic
moment. Customer management system management system to enterprise
service flow reorganization conformity user information resources, in order to
the effective method manages the customer relations, in enterprise interior
realization information and resources sharing. The customer management
system management system by helps the enterprise in the system design the
manager personnel management department to enhance the working efficiency,
the realization enterprise customer information management as well as the
management systematization, the standardization and automatically changes
into the final goal. Therefore, the use network management, causes the
enterprise to enhance the efficiency, to develop the market and the retention
customer three aspects improves greatly, regarding the promotion competition
superiority, has the significant significance.
This article introduced the customer management system management
system realization method. The goal lies in lets everybody sharing study and
utilize this language the experience and the harvest. This system is
Internet/Under Intranet environment to electronic commerce customer relations
management, through business management technology, electronic commerce
and information technology high integration,Discussed the customer
management system management system system skeleton, the system work
way and the database design significance. Through the database, the data pool,
the ASP code, carries on to the customer management system management
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system realization, and carries on the forecast to the customer management
system management system development. The help enterprise in the whole
world economic integration intense market competition environment,
establishes take the market, the customer as the central management system,
effectively manages between the enterprise and the customer relations,
enhances the customer loyalty, the realization customer value maximization.
Thus enhances the enterprise the core competitive power.
Key word: The customer relations management, CRM, ASP, the database, the
management system management system, B/S structure
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目 录
摘 要 .........................................................II
Abstract .....................................................III
前 言 ..........................................................2
1.1 背景 ....................................................2
1．2 技术要求 ..............................................3
第一章 绪 论 ...................................................5
第二章 系统的设计目标 .........................................7
第三章 系统设计相关原 理 .......................................9
3.1 ASP 技 术 介 绍 ............................................9
3.2 SQL 语 句 介 绍 ...........................................15
3.3 VBScript 介绍 ..........................................19
3.4 适 应 Internet 时 代 需 求的 B/S 体 系 架 构 .....................21
第四章 系统总体设计 ..........................................24
4.1 基 本 简 介 ...............................................24
4.2 系统结构图 .............................................25
4.3 详细设计 ...............................................25
第五章 系统实现 ...............................................32
5.1 用户登录界面图 .........................................32
5.2 资 料 查 询 界 面 图 .........................................33
5.3 基本资料界面图 .........................................34
5.4 权限设置管理 界 面 图 ....................................35
5.5 系统日志界面图 .........................................35
结束语 ........................................................37
致 谢 .........................................................39
参考文献 ......................................................40
