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Concept
Concept
Concept
Concept
concept
concept
Concept
Concept
1990
1990
92
92
94
94
96
96
98
98
2000
2000
90
90
100
100
110
110
120
120
130
130
140
140
150
150
Phones, not beer
Phones, not beer
Household spending in OECD countries*, 1990-100
Household spending in OECD countries*, 1990-100
Communications Restaurants
Communications Restaurants
Health and hotels
Health and hotels
Education Alcohol, tobacco
Education Alcohol, tobacco
Water, electricity and narcotics
Water, electricity and narcotics
and gas Household equipment
and gas Household equipment
Recreation and Clothing and footwear
Recreation and Clothing and footwear
culture Food
culture Food
Transport
Transport
Variation
Variation
Technological discontinuity2
Technological discontinuity2
.Competence-enhancing
.Competence-enhancing
Innovations
Innovations
.Competence-destroying
.Competence-destroying
innovations
innovations
Era of ferment2
Era of ferment2
.Substitution
.Substitution
.Design competition
.Design competition
.Community-driven
.Community-driven
technical change
technical change
Selection
Selection
Dominant
Dominant
design2
design2
Era of incremental change2
Era of incremental change2
.Elaborate dominant design
.Elaborate dominant design
.Architectural innovation
.Architectural innovation
.Market-based innovation
.Market-based innovation
Variation
Variation
Technological
Technological
discontinuity1
discontinuity1
Era of ferment1
Era of ferment1
Selection
Selection
Dominant
Dominant
design1
design1
Era of
Era of
incremental
incremental
change1
change1
Technological
Technological
Substitution1
Substitution1
紅海策略 藍海策略
在現有市場空間競爭 創造沒有競爭的市場空間
打敗競爭 把競爭變得亳無意義
利用現有需求 創造和掌握新的需求
採取價值與成本抵換 打破價值-成本抵換
整個公司的活動系統,配合它
對差異化或低成本選擇的策略
整個公司的活動系統,配合同時
追求差異化和低成本
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