LE audio的市场前景

MARKET RESEARCH NOTE

LE Audio: The Future

of Bluetooth® Audio

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Table of Contents

Andrew Zignani

Principal Analyst

Introduction ........................................3

Bluetooth® Audio Market Forecasts .....................5

New Market Opportunities Enabled by Auracast™

Broadcast Audio ................................... 12

 Auracast™BroadcastAudioUseCases 12

 Auracast™BroadcastAudioMarketForecasts 13

Conclusion ........................................ 17

Bluetooth Market Research Community ................. 18

As Research Director for

ABI Research’s Strategic

Technologies team, Andrew

Zignani conducts research into

Near Field Communications

(NFC), HaLow, UWB, and other

emerging wireless standards

and protocols. Andrew

also writes reports on the

technological evolution and

long-term prospects for wireless

connectivity technologies,

particularly as they increasingly

target new verticals across the

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DistributionProle(A2DP).Asaresult,Bluetoothaudiohasbecomewidelyadoptedin100

percentofsmartphones,tablets,andPCsandbillionsofwirelessheadsetsandspeakers.

BothusecaseshavetraditionallyleveragedBluetoothClassictechnology,alsoknownas

BluetoothBasicRate/EnhancedDataRate(BR/EDR).

Overthelastdecade,variousnewusecasesandrequirementsforaudiohaveemerged.

Thisincludestrue-wirelessstereo(TWS)earbuds,hearingaids,andnetworkedspeakers,

amongothers.However,BluetoothClassicAudiohasseverallimitations,includingaudio

quality,powerconsumption,aninabilitytosupportsimultaneousconnections,unidirectional

streaming,andissuesinhandoverbetweenaudioandvoiceapplications.Yet,bothastrength

andlimitationofBluetoothClassicAudioandA2DPisthatitisdesignedtobeapoint-to-

rstarrivedin2014.Sincethen,thesedevicespropelled

theBluetoothaudiomarkettonewheights,withthe

TWSearbudsandhearablemarketsaloneshippingover

200millionunitsin2021.

Inthehearingdevicespace,BluetoothClassicAudio’shighpowerconsumptionmeantthat

itwasanill-tsolutiontosize-andpower-constraineddevices,suchashearingaidsand

cochlearimplants,whicharetypicallywornforuptoninehoursaday.Asaresult,companies

suchasAppleandGoogledevelopedtheirownhearingaidsolutionsbasedontheBluetooth

LowEnergy(LE)radio,enablinghearingaiduserstostreammusicandphonecallsdirectly

totheirhearingaidwhileprovidingsucientbatterylifefordailyuse.Whilethearrivalof

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