第二届安徽省“互联网+”大学生创新创业大赛暨第二届中国“互联网+”大学生创新创业大
赛选拔赛
4
目 录
一 概要······························································································ 6
1.1 项目基本情况阐述········································································· 6
1.2 公司简介····················································································· 8
1.3
创业背景
····················································································· 9
1.4 主营业务··················································································· 10
二 产品与服务简介
············································································· 10
2.1 产品定位··················································································· 11
2.2
主要产品介绍
············································································· 12
2.2.1 快开式微型反应器系列···························································· 12
2.2.2 无电机驱动的磁力耦合机械搅拌反应器系列································· 14
2.2.3
分离仪器与个性化定制仪器设备产品
·········································· 17
三 市场与竞争分析············································································· 18
3.1 市场现状分析············································································· 18
3.2 存在问题分析············································································· 19
3.3
主要竞争对手分析
······································································· 19
3.4 与竞争对手的比较分析································································· 20
3.5 未来市场趋势预测分析································································· 21
四 技术研发与创新············································································· 21
4.1
技术研发成果
············································································· 21
4.2 市场业绩摘录············································································· 22
4.3 产品优势和创新·········································································· 23
五 营销计划与发展战略······································································· 25
5.1
价格策略
··················································································· 25
5.1.1 定价策略·············································································· 25
5.1.2 获利模式············································································· 26
5.2
市场开发策略和实施计划
······························································ 26
5.2.1 线上推广············································································· 27
5.2.2 线下推广············································································· 28
5.3
互联网营销战略思想
···································································· 28
5.4 传统营销模式的创新战略······························································ 29