正宗山里农村土特产创业计划书
目录
导论...................................................................................................................................................2
一，名称拟定 ...............................................................................................................................3
1 名称：乡源味 ............................................................................................................................3
2 主标题..........................................................................................................................................3
3 主题..............................................................................................................................................3
4 LOGO 释义 ...............................................................................................................................3
5 淘宝店铺和店面装修标牌 .....................................................................................................3
6 宣传口号.....................................................................................................................................3
7 服务宗旨.....................................................................................................................................3
二，市场环境分析 .......................................................................................................................4
1 社会环境现状 ............................................................................................................................4
2 食品市场现状 ............................................................................................................................4
3 政策环境分析 ............................................................................................................................4
4 目标人群分析 ............................................................................................................................4
5 土特产市场的现状分析 .........................................................................................................5
三，产品特点分析 ........................................................................................................................5
1 地理环境分析 ............................................................................................................................5
2 资源环境分析 ............................................................................................................................6
3 工艺特点分析 ............................................................................................................................6
4 产品特点分析 ............................................................................................................................6
四，产品规划 ................................................................................................................................6
1 产品分类.....................................................................................................................................6
2 产品包装.....................................................................................................................................7
五，经营思路及策略 ...................................................................................................................7
1 经营方式.....................................................................................................................................7
2 营销方式.....................................................................................................................................7
3 货源生产.....................................................................................................................................8
4 所需设备.....................................................................................................................................8
六，市场目标及方向 ...................................................................................................................8
1 计划目标.....................................................................................................................................8
2 发展方向.....................................................................................................................................8
