[案例]180健身俱乐部创业计划书[策划&调研].doc
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目 录
1.0 执行摘要..................................................................................................................4
1.1 XXXX 概况..........................................................................................................4
1.2 注册资金 ............................................................................................................5
1.3 商业模式（盈利模式）........................................................................................5
2.0 市场分析..................................................................................................................6
2.1 市场定位与目标客户 .............................................................................................6
2.2 市场预测（市场占有率） ....................................................................................6
2.3 竞争分析 ............................................................................................................6
2.4 项目 SWOT 分析..................................................................................................6
3.0 营销策略 ..............................................................................................................7
3.1 产品特征 ............................................................................................................7
3.2 产品定价 ............................................................................................................7
3.2 销售渠道 .....................................................................................................8
3.3 宣传推广 ...............................................................................................8
4.0 人员与组织结构 .......................................................................................................9
4.1 组织结构 .............................................................................................................9
4.2 管理团队 .............................................................................................................9
4.3 部门/岗位职责 ....................................................................................................9
5.0 财务分析报告 .......................................................................................................10
5.1 固定资产：生产经营所需设备、工具和办公家具 .........................................10
5.2 原材料/商品采购...............................................................................................10
5.3 销售与管理费用预测..........................................................................................11
5.4 启动资金需求....................................................................................................11
5.5 启动资金来源 .............................................................................12
6.0 风险分析与对策....................................................................................................13
7.0 企业的愿景...........................................................................................................13
8.0 附录 .....................................................................................................................14
9.1 附表１：经营第一年利润表 .................................................................15
9.2 附表 2：第一年度的现金流量表 ........................................................................16
9.3 《创业/商业计划书》评估表 ..............................................................................0
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