Abstract
At present, the domestic automobile market is constantly developing and growing,
especially the emergence of new forces in car manufacturing. The model of vehicle sales
based on direct sales also continues to occupy the market share, which has encountered a huge
market impact on the traditional automobile sales industry of fuel vehicles. Facing the
continuous impact of new forces and the same industry, the technical level and information
level of supporting services for automobile sales are facing great challenges. At present, the
informatization level of automobile dealers is not high. Most of them still use the traditional
marketing methods, such as telephone, wechat and SMS, to provide services to customers.
This limited service method has many unavoidable problems in maintaining customers,
providing sales and after-sales service. This leads to the lack of market competitiveness of
automobile dealers and the lack of good industry management ability. Therefore, the
automobile sales and after-sales service industry needs to strengthen the construction
direction of informatization. Only by constantly improving the resource integration of the
industrial chain and using scientific and technological means to improve the service ability of
informatization, can we provide customers with complete and intimate service content.
This time, taking the service management system of automobile 4S points as an example,
combined with the popular wechat applet, a 4S point service applet is developed to realize
more detailed service content for customers. Customers can realize the functions of vehicle
information display, test drive reservation, maintenance reservation and so on in the applet,
The background can modify and maintain all kinds of information displayed by the applet,
confirm the user's test drive and maintenance reservation information, realize better
information-based service, improve the overall service efficiency and ensure better service
quality.
Key words: Automobile 4S store; Wechat applet; java； MySQL
