Abstract
E-commerce is a network of economic activities at an unprecedented
pace, won the world has become an effective means of resource allocation
advantages. Groups of online shopping is the rapid development of Internet
users almost more than the speed of development, I believe that in the near
future, more complete service providers, the more mature platform,
e-commerce innovation and trend of the times, has become a necessity . In
the fierce market competition, the customers are the prerequisite and basis
for survival, companies in pursuit of customer satisfaction for business
strategy, and strive to create total customer satisfaction, build customer
loyalty, business competition, in essence, customer disputes,Maintain and
improve customer loyalty is the enterprise survival and development lies.
E-commerce also has its own unique disadvantages. Safety is the main
factor affecting the development of electronic commerce. Most people fear
of hackers attacks resulting in loss of credit card information. Therefore,
some people or businesses because of security concerns and refuse to use
e-commerce, security has become the biggest obstacle to development of
electronic commerce. Own limitations, such as network search function is
not perfect, the management has not been standardized e-commerce, taxation,
distribution, intellectual property, electronic evidence, identification of
problems affecting customer loyalty and so on.
This situation in our country at present e-commerce, e-commerce
environment, customer loyalty and driving factors of the Obstacles to
analyze, explain e-commerce environment, cultivate customer loyalty
strategy. Customer loyalty through empirical and theoretical analysis,
described ways to improve customer loyalty and the impact on business.
Keywords: electronic commerce; customers; customer loyalty; Strategy
