ABSTRACT
Because of its inherent flaws, the medium and small foreign trade enterprise
lacks the competitive advantage in the traditional international trade. However,
with the rapid development of electronic commerce, it has changed not only the
form and structure of traditional trade of goods and services but also the
international trade .The development of electronic commerce has raised the
important reform of international trade. The medium and small foreign trade
enterprise not only can make up its insufficiency through the development of
electronic commerce also fully display its superiority. Thus, it wins in keen
competition.
This article through analyzing the present situations of the medium and small
foreign trade enterprise and the influence of electronic commerce to the medium
and small foreign trade enterprise indicates that the medium and small foreign
trade enterprise develops the electronic commerce to be extremely essential. The
pressing matter of the moment is to actively develop e-business and extensively
apply e-commerce into business. Then this article proposes that the small forward
foreign trade enterprise develop e-commerce solutions should be first inside
information to set realistic e-commerce solutions and from the network marketing,
customer relationship management, security guard and the cultivation of talents in
developing electronic commerce. Finally, ganzhou PX metal material Co., LTD. is
a foreign trade enterprise and expounds how to develop e-business
Key words: Medium and small foreign trade enterprise;Electronic Commerce;
International trade; Third party platform
