Professional Branding
What is Professional Branding
What is Professional Branding
Tom Peters published on this topic in his 1997 Fast
Company Article called “A Brand Called You”. The
essence of Mr. Peters message is that you are in
charge of your brand and that all of us can own
some part of the market. Everyone can learn, and
educate themselves to become, at some level, an
expert. The vast majority of knowledge is available
on the Internet and if you look hard enough you can
find information pertaining to your specific situation.
Almost 10 years after the article, the message is still
being spread daily. In a world of sameness, you
need to stand out even if that point of light is faint.
You and only you are responsible for transforming
that faint light into something bigger
and that can only be done by a
focused effort over a period of time.
“A personal representation that
represents a skill set, a big idea, a
belief system, and value-equation
that other people find of interest.
Personal branding is everything
you that differentiates and market
yourself, such as your messages,
self-presentation, and marketing
tactics”.
-C. Kupta
“Personal Branding is the art of
attracting and keeping more
clients by actively shaping public”
- P. Montoya
