目 录
摘 要 ...................................................................................................................................................5
1 国内市场分析...........................................................................................................................6
1.1 孕婴幼儿市场巨大...................................................................................................................6
1.2 孕婴幼儿市场潜力分析...........................................................................................................6
1.3 孕婴幼儿网络市场现状分析...................................................................................................8
2 业务简介.................................................................................................................................13
2.1 我们的目标.............................................................................................................................13
2.2 市场定位.................................................................................................................................14
3 竞争性分析及风险分析 ........................................................................................................15
3.1 竞争对手分析.........................................................................................................................15
3.1.1 好孩子育儿网......................................................................................................15
3.1.2 摇篮网..............................................................................................................16
3.1.3 其它同类网站..................................................................................................17
3.1.4 各门户网站的育儿频道..................................................................................17
3.1.5 竞品分析表......................................................................................................18
3.2 我们的优势.............................................................................................................................20
3.2.1 内容..................................................................................................................20
3.2.2 技术..................................................................................................................22
3.2.3 无线 WAP 网站..................................................................................................23
3.2.4 运营推广..........................................................................................................23
3.3 研发风险.................................................................................................................................27
3.4 运营风险.................................................................................................................................27
3.5 收益风险.................................................................................................................................28
3.6 资金风险.................................................................................................................................28
3.7 政策风险.................................................................................................................................29
3.8 不可预测风险.........................................................................................................................29
4 实施战略 ..............................................................................................................................................30
4.1 实施目的.................................................................................................................................30
4.2 分步实施必要性.....................................................................................................................30
4.3 分步工作实施战略.................................................................................................................30
4.3.1 一期工作..........................................................................................................30
4.3.2 二期工作..........................................................................................................31
