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Table of Contents
1. The Route from Concept to Company...............................................................................2
1.1. Success factors............................................................................................................2
1.2. Stages of development..............................................................................................3
2. The Business Idea..................................................................................................................6
2.1. Developing a business idea......................................................................................6
2.2. Elements of a promising business idea...................................................................7
2.3. Protecting your business idea................................................................................10
2.4. Presenting your idea to investors..........................................................................11
3. The Business Plan................................................................................................................13
3.1. Advantages of a business plan...............................................................................13
3.2. Characteristics of a successful business plan.......................................................13
3.3. The investor’s point of view...................................................................................15
3.4. Tips on preparing a professional business plan..................................................17
4. Structure and Key Elements of a Business Plan..............................................................19
4.1. Executive summary.................................................................................................19
4.2. Product or service....................................................................................................21
4.3. Management team...................................................................................................22
4.4. Market and competition .........................................................................................24
4.5. Marketing and sales.................................................................................................27
4.6. Business system and organization ........................................................................32
4.7. Implementation schedule.......................................................................................36
4.8. Opportunities and risks..........................................................................................38
4.9. Financial planning and financing..........................................................................38
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